By Laura Van Eperen and Jeff Davis
Solid, journalism-based stories and images are in high demand today. After launching those beautiful websites, blogs and social media accounts, many organizations face the reality that they still need the fuel – today known as “content” – to keep those sites from becoming stale and useless.
Van Eperen is filling that void by delivering what we as former journalists cranked out daily — a steady flow of stories that reveal a point of view and that move people to take a stand or take action.
We approach everything we write and produce the way a reporter approaches an assignment. Facts come first as the foundation of great content. We want to know the who, what, when, where, why, and how. Then, when we’ve answered these basic, but very important questions, we can go deeper and develop the outline of the story.
With the foundation in place, we start to frame out the broader message. We delve deeper into the story, uncovering interesting, relevant information that factors in human interest angles, what’s new and what’s occurring in the industry. We look for what will be of value to the audience and other elements that can differentiate the client from competitors. We know that the images are as important as the words (and we stay away from blatant sales promotion).
Impactful, well-rounded content starts when that journalistic lens is applied. With this strategic context in place (Van Eperen’s secret weapon = smart, former journalists), we can build and tell compelling stories that really put those websites and blogs to work.
11333 Woodglen Drive
Rockville, Md. 20852
8 Market Place
Baltimore, Md. 21202