If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining how journalists find their news, use social media and work with PR teams.
Asked which social platform is most useful, 83% of reporters said Twitter is the most valuable platform, up from 70% in last year’s survey. Facebook came in at 40%, LinkedIn at 26%.
Where do journalists go first for their news? Online newspapers and magazines came out on top, with 59% selecting that as their first choice, followed by Twitter at 22%. Not quite where they used to be – print media came in at 6% while Facebook trailed at 2%.
When it comes to pitching, 93% want to receive a personalized 1:1 email. Mass emails and wire services were next at 19%. While journalists generally don’t like phone pitches, a call can be effective when timed and used properly.
To gather data for “The State of Journalism 2019”, the PR software company polled 720 journalists between mid-May and mid-June. If you need help upping your Twitter game and increasing your connections with the media let us know.
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