Van Eperen is a fully integrated PR and marketing communication consulting firm with offices in the Washington, DC metro and Baltimore.
We create customized plans to deliver measurable results to our clients. Our targeted services heighten awareness of our private and public sector clients, helping them meet their most important goals.
This is the era of audience-driven media. We have shorter attention spans with a multitude of channels fueling more real-time conversations. Modern media consumption requires an integrated public relations approach. Our team combines proven media tactics with innovative technologies to reach audiences in the right place, with the right message. We believe that even though times change, and channels evolve, great stories are timeless. Tell your story. Build your brand. Drive results.
Our PR team is at the intersection of traditional and social media – leveraging relationships with the right reporters through the right channels in DC, Maryland, Virginia and nationwide. From telling remarkable stories to responding to a crisis, those relations ensure our client’s message is at the forefront of media coverage.
Through targeted media outreach, we’ve secured placements on countless local and regional television shows, radio stations, and clients are regularly quoted in local, regional and national publications.
Telling The Right Stories to the Right People at the Right Time
We don’t just sell press releases. We build strategic plans that employ the PESO model to ensure your message is shared through paid, earned, shared and owned media that all build awareness to reach your goals. We have full-service capabilities that use innovative technologies to integrate communications strategies that inspire action and drive results.
We tell the real story about our clients using research, collaborative efforts, and an aggressive combination of traditional and social media to move the needle.
“We all have enjoyed working with Van Eperen, and you have made a pivotal contribution to our campaign and our association communications. You have set a high standard for us to follow.”
Coach Your Leaders to Strengthen Your Brand
Are you comfortable talking to a reporter on camera? In every strategic communications plan, media training and executive coaching of leadership and spokespersons are critical. By preparing your leaders for on-camera interviews with crafted messaging, Van Eperen employs thought leadership opportunities and strategies to strengthen your brand and public perception.
We conduct training sessions focused on real-life scenarios, including mock interviews and speeches. We help participants break down complex information into soundbites audiences understand.
Ongoing education for employers and commuters about single-occupancy vehicle alternatives.View Case Study
When crisis strikes, your strongest tool is your voice. At the very moment the inevitable occurs, important internal and external audiences will tune in to watch how you react. After crafting a well-researched and well-practiced crisis communications strategy that covers all manner of crises, Van Eperen is ready to help you navigate difficult situations and position you for long-term success with counsel to support situational analysis, messaging and delivery strategy.
You don’t have to be a deer in the headlights. Plan ahead with risk management, a crisis response plan, testing and training, and fostering good relations with the media. Trust our teams in DC and Baltimore to guide you through crisis and come out on the other side.
Metrics matter. Van Eperen’s results-based approach cuts out distractions and fuels what’s really important – measurable success.
We know that in today’s world, perception is reality and 80% of consumers are engaging with brands and public entities online. That’s why we drive a positive drumbeat of stories and content for our clients across multiple channels for optimal reputation management.
There’s power in numbers. We understand that in-person, virtual and social communities all play a role in inspiring action. Our approach integrates a variety of channels to increase awareness, build consensus and address key stakeholders who turn aspirations into actionable change.
Our team coordinates an ambitious, annual education and outreach programs. We host information fairs and special events, distribute marketing emails and conduct one-on-one meetings to continue the conversation with the communities surrounding our clients.
Part One of a Two-Part Series on Thought Leadership Thought leadership is often one of the most important…Read Article
11333 Woodglen Drive
Rockville, Md. 20852
8 Market Place
Baltimore, Md. 21202