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Van Eperen is a PR Partner For #ADWKDC 2015

September 15, 2015
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Agency to Moderate Dynamic Generational Workplace Panel, ‘What Baby Boomers and Gen Xers Wish Millennials Knew’

Rockville, Md. – Van Eperen & Company (Van Eperen & Co.), a full-service communications firm, will once again serve as the strategic public relations partner for Advertising Week DC 2015 (#ADWKDC) and a sponsor of the week-long event for communications professionals in metro Washington, DC. In addition, Van Eperen CEO, Laura Van Eperen (@LauraVanEperen), will moderate a panel discussion titled “What Baby Boomers and Gen Xers Wish Millennials Knew.”

“AdWeekDC brings together the best and the brightest to share their insights into the rapidly evolving role of advertising, marketing and PR practice areas,” said Van Eperen. “I look forward to leading what is bound to be a fun panel discussion on Oct. 1 at 10:30 a.m. on workplace generational differences and how DMV communicators are finding ways to work together effectively in spite of operating in our very traditional (stodgy) town!”

Van Eperen & Co. Senior Vice President Karen Addis, APR (@KarenAddis) will serve on the workplace panel, along with Dr. Brian Griepentrog (@BrianGriep) co-owner and senior vice president of research at the Fors Marsh Group,  and Kimberly Brown (@kimkbrownpr) associate director of public relations at the Society of Nuclear Medicine and Molecular Imaging.

“As a Baby Boomer, I recognize the importance of adapting to our times and bridging the divide among all generations,” says Addis. “One of the biggest changes I have seen since I entered the workforce is technology, which has been the great equalizer in the workplace. Today’s graduating Millennial can step into a job and immediately begin contributing significantly to an organization.”

To register for the panel discussion, visit www.advertisingweekdc.com.

#ADWKDC runs from Mon., Sept. 28 to Sat., Oct. 3 and offers more than 70 speakers, 34 sessions and six keynote addresses from top industry leaders. The main conference location is the FHI 360 Conference Center located at 1825 Connecticut Avenue NW, 8th Floor, Washington, DC. However, the location of individual events vary. For registration and more information, visit the website at www.advertisingweekdc.com.

#ADWKDC, now in its 9th year, is the region’s largest and most diverse gathering of advertising, marketing, digital, technology, public affairs, social media, event marketing and traditional media leaders. The event celebrates the best of the industry with a week of networking, professional development and education.

About Van Eperen

Van Eperen is an award-winning integrated communications agency that serves regional, national and international clients in the public and private sectors. We blend PR, digital, social and creative strategies to drive meaningful results. Our clients hire us for our thoughtful approach; they stay with us because of our deep commitment to their business and our ability to consistently exceed expectations. For more information, please call 301-836-1516 or visit www.vaneperen.com. Follow us on Twitter @VanEperenAgency.

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