Van Eperen
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PR Summit DC

June 10, 2016
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Media Training: How to Simplify Complex Messages

One of the biggest challenges PR professionals have is preparing a client to talk with the media about a complex topic. In this session at PR Summit DC, Karen Addis and Carmie McCook will delve into working with clients whose messages are difficult or hard to translate to a general audience. Through case studies and personal experiences and tips, they will talk about turning jargon and complex issues into digestible “media-friendly” sound bites. In 45 minutes you will learn how to turn potential confusion into clarity!

When: June 10, 2016

Where: NAHB Conference Center, 1201 15th St NW, Washington, D.C.

More info here

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