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2Betties Taps Van Eperen as Branding Agency Partner

November 5, 2020
2Betties Taps Van Eperen as Branding Agency Partner

Maryland-based, women-owned companies join forces to advance healthy snack producers’ brand identity and reach.

Rockville, Md. (November 5, 2020) — Van Eperen, an integrated communications agency specializing in public relations, marketing, and creative services, today announced the addition of 2Betties to its roster of clients. Van Eperen will work with 2Betties to support the evolution of the 2Betties brand and associated brand assets.

Founded by mother-daughter duo Bridget Greaney and Nancy Becker in 2018, 2Betties was launched to offer a healthy snack alternative in an industry loaded with sugary options. This labor of love produced a series of nutritious, delicious, and baked donut-shaped treats called “Rounds.” Free of gluten, dairy, grains, and refined sugars, 2Betties Rounds come in six guilt-free flavors – Chocolate Chunk, Maple Cinnamon, Vanilla Bean, Mocha Chip, Sweet Almond, and Pumpkin Spice and can be purchased online at 2Betties.com as well as a variety of local and natural grocery stores.

“We started this amazing journey early on with significant help from a few of Van Eperen’s team members,” said Bridget Greaney. “Now that the business has grown and our mission to raise awareness and reduce the amount of sugar and unnatural ingredients in our food is on the move, we’re thrilled to tap into the agency’s fully integrated services as we evolve our brand and expand our reach.”

To meet the needs of an ever-changing industry and to best position 2Betties now and in the future, Van Eperen has started the process of refining and advancing 2Betties’ brand identity, including copy and design updates for multiple sections of the website, a new-and-improved look for product packaging, plus the creation of new email marketing templates for use in ongoing promotional and lifestyle content pushes. Likewise, Van Eperen will help create a more scalable and impactful unboxing experience for use across existing and new direct-to-consumer channels.

“This is true partnership of two Maryland Strong businesses,” said CEO and founder Laura Van Eperen. “Bridget and Nancy value relationships as much as we do, so it’s a pleasure to be working with them so closely to evolve their branding while opening the door to greater audience segments and revenue streams. It doesn’t hurt that our offices are fueled by their product. We’re huge fans and loyal customers.”

About Van Eperen

Van Eperen is an award-winning, full-service communications agency serving clients in the public and private sectors and membership-based trade associations. Sectors served include health/science, transportation, real estate, education, and others. Founded in 2004, the Maryland-based firm is a certified minority business enterprise (MBE)/disadvantaged business enterprise (DBE) in Maryland, Virginia, Washington, D.C., Delaware, and Pennsylvania. The agency has offices in Rockville and Baltimore and blends PR, marketing, and creative strategies to drive meaningful results for clients. On the federal GSA AIMS schedule, Van Eperen is an economically-disadvantaged, woman-owned small business (EDWOSB), serving DoD and HHS agencies. Engage with Van Eperen on LinkedIn, Twitter, Facebook, and Instagram.

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