It’s impossible to deny that the pandemic has changed business as we know it. And it may be a while before things ever return to “normal”. Around the world, some companies have reluctantly closed their doors. While some have reopened, they are finding that their business model needs to make a significant shift. In numerous cases, the only way to endure is to embrace an online presence as the most effective strategy for continuing to drive revenue amid COVID-19 and its aftermath.
A sound digital marketing strategy effectively connects you with your audience across multiple touchpoints—meeting them where they are, generating awareness, and driving them through the funnel toward action. No matter where your audience is located physically, an online model can help to maintain your customer base and even open the door to new, permanent revenue streams.
If you are new to creating or growing a presence online, you might be asking yourself:
In this three-part series, we will share recommendations and considerations for each of these questions.
As with any business plan, it’s important to take time to plan and seek expert guidance when building a digital strategy. Here are factors to consider when getting started:
Armed with these essential foundational elements, we’ll explore specific channels and tactics to consider in your digital ecosystem in part 2 of our series.
11333 Woodglen Drive
Rockville, Md. 20852
8 Market Place
Baltimore, Md. 21202