Yikes! I recently heard someone suggest that PR is a dirty word at an industry meeting in the metro D.C. area. Having started my career in journalism (back when reporters kept opinions to themselves) and transitioned into working in public relations based on credible communications consulting, this statement felt like a stab in the back!
PR is a credible profession, and I’m fired up to defend those of us in the communications PRofession who have the deepest commitment to integrity!
As Van Eperen enters its 11th year in ‘your reputation-is-everything business,’ I’m proud to defend the PR profession and those of us who represent the best in the industry. Without credibility, you won’t last long in any sector of the business world, which is why my integrated communications agency has proudly grown each of the last 10 years. Most of our clients choose to work with us for years because we provide exceptional public relations, digital, social and creative services. We effectively and ethically tell our clients’ stories, and help them stand out.
In fairness, the topic of PR being a dirty word came up because its impact is often hard to measure. How do you quantify a great article or speaker opportunity? Good PR is not only measured by quick results, but is often delivered over the long haul.
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