When cleaning out your closest you often ask yourself a series of questions. Does it still fit? Do I still use/wear it? Does it just need to be altered? Is it still my style? We believe you can use these same questions when assessing your key messages.
It’s very possible that just like your favorite pair of jeans from high school, you grew out of your key messages. As your company evolves you must modify your messages appropriately.
The point of a key message is to drive your audience to a conclusion or action but if your messages don’t fit anymore the point may get lost. Scrap your old key messages and come up with new material that better reflects your organization.
As they say, if it’s not broken don’t fix it. Sometimes your messages might just need a little tweak. So if your key messages are still applicable make the necessary adjustments and keep moving forward.
Your key messages should never feel outdated. In the fast paced and ever moving culture of today, our messages must adapt in order to keep up.
Having well-planned key messages will never go out of style.
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