“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– John Wanamaker, United States Merchant (1838-1922)
Luckily, a few things have changed since the 1800s. With the advent of online advertising and digital tracking capabilities, organizations are building smarter campaigns that reach the right audiences, with the right messages, at the right time. But how exactly does that work?
Although there’s never a one-size-fits-all approach, we’ve found that following a few tried-and-true best practices can help your organization approach online ad campaigns from a more strategic perspective.
Define Your Goal
Choose a Platform
Refine Your Targeting
Develop a User Flow
Track and Evaluate Performance
Looking for more information about online advertising? Interested in Facebook advertising best practices? Check out our free guide below to learn more!
11333 Woodglen Drive
Rockville, Md. 20852
8 Market Place
Baltimore, Md. 21202