The constant evolution of strategic communications requires the Van Eperen team to keep up with the latest tools and techniques by attending conferences and following our industry’s thought leaders. We also give back by sharing our expertise, and this month is a great example, as we’ve been invited to speak on a range of public relations topics in June:
June 2 – “Fundamental changes impacting the communications community” will be the focus of Capitol Communicator’s 4th annual PR Summit in Washington, D.C. I will be heading the session, “Crisis Communications in a Fake News Environment,” along with PR and digital crisis experts from H&K Strategies, Banner Public Affairs, and Edelman.
June 8 – At the annual PRSA Maryland Conference at Loyola University Maryland, I will lead the “Podcasting Startup Workshop,” featuring Charlie Birney, founder of Podcast Village, and Scott MacMullan, host of The Annapolis Podcast. If you haven’t considered podcasting, you should. Podcasts are an easy way to share a complex message while providing shareable content.
June 8 – Later in the day, Van Eperen’s Debra Buck will be at the Marvin Center at George Washington University in Washington, D.C., speaking about careers in communications at the “Brooke Young Professionals Dinner.”
June 12 – “Changing the Conversation” is the title of the PR presentation at the Maryland Recycling Network annual conference in Ellicott City, Md. I’ll be part of a panel of public relations professionals sharing techniques that companies can use to shift attitudes and behavior.
June 20 – It’s back to D.C. and back to podcasting – “Starting an Association Podcast” is our topic at the DC Idea Swap in Washington, D.C., where we’ll cover how associations can launch their own podcast series.
June 25 – “Social Media Tools & Strategies,” is a workshop I’ll lead at the Maryland Municipal League’s summer conference in Ocean City, Maryland, attended by hundreds of Maryland city and town officials. (This session will be held concurrently with “Combating Heroin,” placing all of our talks into perspective).
June 27 – Finally (at least for June), I’ll be at the 31st annual College Media Conference in Washington, D.C. to lead a discussion on integrating social media with crisis communications planning, including how to create a mobile version of your plan. The conference is hosted by the Council of Independent Colleges (CIC), an association of 767 nonprofit independent colleges and universities, and the American Association of State Colleges and Universities (AASCU), a Washington-based higher education association of more than 400 public colleges, universities, and systems.
June 28 – While I talk higher ed public relations in D.C., our CEO Laura Van Eperen will be at the MML summer conference in Ocean City speaking on the topic of…”Public Speaking.” As people experience information overload, it’s becoming increasingly difficult to garner and keep the attention of your audience. Laura’s session will focus on capturing the attention of your audience – including younger Millennial constituents – and ensuring that audiences are engaged and paying attention to your every word.
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