INSIGHTS

MAKING HEADLINES

Whether creating PR buzz for our clients or generating our own marketing news, we love keeping our thumbs on the pulse of the industry and driving content that can help businesses move ahead.

BLOGS NEWS CULTURE BLOGS NEWS CULTURE BLOGS NEWS CULTURE BLOGS NEWS CULTURE BLOGS NEWS CULTURE BLOGS NEWS CULTURE BLOGS NEWS CULTURE BLOGS NEWS CULTURE BLOGS NEWS CULTURE BLOGS NEWS CULTURE BLOGS NEWS CULTURE BLOGS NEWS CULTURE BLOGS NEWS CULTURE BLOGS NEWS CULTURE

Blog  /  03.25.2024

Recruitment Marketing Strategies That Convert Candidates

Attracting the best employees, no matter the industry or hiring scale, is a priority of every business. But if your company is competing for candidates in hot talent markets, or hiring at scale, cutting through the noise to reach top talent is critical.

Enter recruitment marketing.

Read more
NEW

Blog News  /  03.21.2024

FOVNDRY Promotes Megan Neapolitan to President

FOVNDRY’s COO Megan Neapolitan takes on a new title: agency President.

Read more

News  /  02.27.2024

FOVNDRY Expands Account Services Team

Two new team members join FOVNDRY, bringing an array of communications and creative experience with them to the Rockville headquarters.

Read more

Blog  /  02.22.2024

Top B2B Marketing Strategies for 2024

Recently, FOVNDRY’s President Megan Neapolitan was interviewed by TheCMO’s Stephanie Hood for Authority magazine about her insights into the most effective B2B marketing strategies for companies in 2024.

Read more

Blog  /  02.15.2024

Best Super Bowl LVIII Advertising Campaigns of 2024: Big Brands, Budgets and Celebrities

Who were the real Super Bowl winners during the commercial breaks? FOVNDRY awards the advertising campaigns and brands who scored big in 2024.

Read more

Blog  /  12.01.2023

Immersion Sessions
and Discovery:
Laying the Foundation for Stronger, More Strategic Client-Agency Partnerships

Immersion sessions and Discovery are essential first steps in crafting an enduring partnership between an agency and clients — opening a collaborative dialogue, ensuring alignment from the outset, and providing critical information to inform effective strategies.

Read more

Blog  /  10.26.2023

From the CEO’s Desk:
Annual Budgeting for Marketing + PR

With economic uncertainty and shifts in the communications landscape fueled by AI, many organizational leaders question how they should adjust their marketing and PR budgets for 2024.

FOVNDRY’s CEO, Laura Van Eperen, shares a simple, proven rule of thumb—and why maintaining a communications budget isn’t just a recommendation, but a proven best practice.

Read more

Blog  /  10.17.2023

7 Essential Public Relations Tools

Each interaction with the media is an opportunity to shape or amplify your brand’s voice. But knowing which PR tools to use — and how and when to use them — is crucial for navigating the media landscape. In addition to a full suite of digital tactics, our media experts employ these 7 Essential Public Relations Tools when interacting with the media.

Read more

Blog  /  09.25.2023

Crafting Your 2024 Marketing Strategy

A lot goes into developing an effective communications strategy—and doing it right takes time and resources. From reviewing past performance and uncovering new audience insights, to refining your narrative and establishing a plan for achieving organizational goals, FOVNDRY can help set you up for success in 2024 and beyond.

Read more

Blog  /  08.24.2023

The Value of an Integrated Communications Agency’s Approach

Marketing. Public Relations. Branding and Creative. Often, these specialties live in silos, operating independently to achieve organizational goals. But truly connecting, engaging with, and inspiring action among audiences requires coordination and collaboration. And in the communications agency world, that approach isn’t always the norm.

Integrated agencies combine the power of individual niche agencies to build thoughtful, cohesive solutions. Breaking down barriers to achieve greater results, we believe the strongest solutions are developed together.

Read more

Blog  /  07.11.2023

The Writers’ Block: A Hyphen How-To

Had it with hyphens? Take a look at FOVNDRY’s quick hyphen how-to guide and some rules for a few hyphen heavy hitters.

Read more