Navigating Today’s (Online) Town Square
While Facebook, Nextdoor, and other social platforms have replaced the Town Square as a place to air grievances, the First Amendment still guides the public’s…
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Is It Time For TikTok?
To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…
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Reporters Consider Twitter the MVP
If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…
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Check Out Our New Website, Working 24/7
At recent marketing conferences presenters mention a statistic well known by B2B marketers whose buyers go through a complex decision-making process. By the time you…
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What Journalists Want in Your Online Newsroom: Start with a Real Person
Your website press section could keep you from being quoted in The New York Times. I’ve seen it happen - a missed opportunity that a…
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How Nikki Haley Rebuilt Her Twitter Status Overnight
Nikki Haley, former U.S. Ambassador to the UN, had to surrender more than just her title when she stepped down in 2018. Haley had to…
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What Not to Do: Fyre Festival Fiasco Suggests Important Lessons for Communicators
With the recent releases of documentaries on Netflix and Hulu, Fyre Festival is back in the headlines. The Netflix documentary Fyre Festival: The Greatest Party…
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Conducting a Year-End Marketing Analysis
2018 is coming to an end. As projects slow down and campaigns concluding for the holidays, it’s the perfect opportunity to examine your marketing efforts…
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Are You Invested In Your Social Media Strategy?
A company’s social media presence is arguably one of the most important factors in presenting their public image. Prospective clients and customers often turn first…
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