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At recent marketing conferences presenters mention a statistic well known by B2B marketers whose buyers go through a complex decision-making process. By the time you…
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What Journalists Want in Your Online Newsroom: Start with a Real Person
Your website press section could keep you from being quoted in The New York Times. I’ve seen it happen - a missed opportunity that a…
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How Nikki Haley Rebuilt Her Twitter Status Overnight
Nikki Haley, former U.S. Ambassador to the UN, had to surrender more than just her title when she stepped down in 2018. Haley had to…
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What Not to Do: Fyre Festival Fiasco Suggests Important Lessons for Communicators
With the recent releases of documentaries on Netflix and Hulu, Fyre Festival is back in the headlines. The Netflix documentary Fyre Festival: The Greatest Party…
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Conducting a Year-End Marketing Analysis
2018 is coming to an end. As projects slow down and campaigns concluding for the holidays, it’s the perfect opportunity to examine your marketing efforts…
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Are You Invested In Your Social Media Strategy?
A company’s social media presence is arguably one of the most important factors in presenting their public image. Prospective clients and customers often turn first…
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Van Eperen’s Favorite Podcasts
When podcasts first landed on the scene, they seemed like a passing fad. Thanks to the early iPods, the idea of audio blogging – which…
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Social Media Refresh: 5 Tips for Using Hashtags
Since becoming popular a decade ago, hashtags have provided content creators with an easy, effective way to categorize posts. While their use has expanded from…
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Takeover Makeover: The Do’s and Don’ts of Instagram
Instagram takeovers are taking over. If you’re not in the loop, here’s the scoop: What’s a takeover? When one Instagram user takes over another Instagram…
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