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Category: Social Media

Pivoting and Shifting
September 29, 2020
byMichael Davidson

SHIFTING INTO SOCIAL RESPONSIBILITY: It’s One Thing To Be Nimble, It’s Another To Be Authentic.

How many times have you heard or used the words “pivot” and “shift” over the past six months? Probably too many to count. In March, campaigns that…

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How Agencies Can Authentically Market and Communicate with Black Audiences • Social Media
June 19, 2020
byVan Eperen Marketing Team

How Agencies Can Authentically Market and Communicate with Black Audiences

Protests stemming from the deaths of George Floyd, Breonna Taylor, and many other Black Americans have allowed a space for us all to review how…

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Social Media Overload
May 13, 2020
byVan Eperen Marketing Team

The (Re)Rise of the Influencer

As we're confined to our homes and eyes shift to screens around the clock (have you checked your screen time lately?) it's natural that consumers…

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10 Practical Marketing Predictions for 2020 • Social Media
December 28, 2019
byJeffrey Davis

10 Practical Marketing Predictions for 2020

Virtual reality, voice marketing and artificial intelligence will continue to attract the buzz, but for most communicators 2020 is likely to bring incremental changes and…

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Navigating Today’s (Online) Town Square • Social Media
November 6, 2019
byJeffrey Davis

Navigating Today’s (Online) Town Square

While Facebook, Nextdoor, and other social platforms have replaced the Town Square as a place to air grievances, the First Amendment still guides the public’s…

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Is It Time For TikTok? • Social Media
November 6, 2019
byJeffrey Davis

Is It Time For TikTok?

To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…

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Reporters Consider Twitter the MVP • Social Media
August 5, 2019
byJeffrey Davis

Reporters Consider Twitter the MVP

If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…

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Check Out Our New Website, Working 24/7 • Social Media
April 10, 2019
byJeffrey Davis

Check Out Our New Website, Working 24/7

At recent marketing conferences presenters mention a statistic well known by B2B marketers whose buyers go through a complex decision-making process. By the time you…

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What Journalists Want in Your Online Newsroom: Start with a Real Person • Social Media
March 4, 2019
byJeffrey Davis

What Journalists Want in Your Online Newsroom: Start with a Real Person

Your website press section could keep you from being quoted in The New York Times. I’ve seen it happen - a missed opportunity that a…

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