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Category: Social Media

November 6, 2019
byJeffrey Davis

Navigating Today’s (Online) Town Square

While Facebook, Nextdoor, and other social platforms have replaced the Town Square as a place to air grievances, the First Amendment still guides the public’s…

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November 6, 2019
byJeffrey Davis

Is It Time For TikTok?

To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…

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August 5, 2019
byJeffrey Davis

Reporters Consider Twitter the MVP

If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…

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April 10, 2019
byJeffrey Davis

Check Out Our New Website, Working 24/7

At recent marketing conferences presenters mention a statistic well known by B2B marketers whose buyers go through a complex decision-making process. By the time you…

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March 4, 2019
byJeffrey Davis

What Journalists Want in Your Online Newsroom: Start with a Real Person

Your website press section could keep you from being quoted in The New York Times. I’ve seen it happen - a missed opportunity that a…

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February 14, 2019
byBrooke Whitson

How Nikki Haley Rebuilt Her Twitter Status Overnight

Nikki Haley, former U.S. Ambassador to the UN, had to surrender more than just her title when she stepped down in 2018. Haley had to…

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February 7, 2019
byClaire Howachyn

What Not to Do: Fyre Festival Fiasco Suggests Important Lessons for Communicators

With the recent releases of documentaries on Netflix and Hulu, Fyre Festival is back in the headlines. The Netflix documentary Fyre Festival: The Greatest Party…

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December 27, 2018
byVan Eperen Team

Conducting a Year-End Marketing Analysis

2018 is coming to an end. As projects slow down and campaigns concluding for the holidays, it’s the perfect opportunity to examine your marketing efforts…

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September 25, 2018
byClaire Howachyn

Are You Invested In Your Social Media Strategy?

A company’s social media presence is arguably one of the most important factors in presenting their public image. Prospective clients and customers often turn first…

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