SHIFTING INTO SOCIAL RESPONSIBILITY: It’s One Thing To Be Nimble, It’s Another To Be Authentic.
How many times have you heard or used the words “pivot” and “shift” over the past six months? Probably too many to count. In March, campaigns that…
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How Agencies Can Authentically Market and Communicate with Black Audiences
Protests stemming from the deaths of George Floyd, Breonna Taylor, and many other Black Americans have allowed a space for us all to review how…
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The (Re)Rise of the Influencer
As we're confined to our homes and eyes shift to screens around the clock (have you checked your screen time lately?) it's natural that consumers…
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10 Practical Marketing Predictions for 2020
Virtual reality, voice marketing and artificial intelligence will continue to attract the buzz, but for most communicators 2020 is likely to bring incremental changes and…
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Navigating Today’s (Online) Town Square
While Facebook, Nextdoor, and other social platforms have replaced the Town Square as a place to air grievances, the First Amendment still guides the public’s…
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Is It Time For TikTok?
To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…
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Reporters Consider Twitter the MVP
If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…
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Check Out Our New Website, Working 24/7
At recent marketing conferences presenters mention a statistic well known by B2B marketers whose buyers go through a complex decision-making process. By the time you…
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What Journalists Want in Your Online Newsroom: Start with a Real Person
Your website press section could keep you from being quoted in The New York Times. I’ve seen it happen - a missed opportunity that a…
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