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Category: Public Relations

Six tips every spokesperson needs to know before their next media interview.
September 28, 2020
byMichael Davidson

FOR THE RECORD: Six Tips Every Spokesperson Needs To Know Before Their Next Media Interview.

A reporter’s request for an interview just came in. You have the topic and the deadline. Is your spokesperson ready? For more than 15 years,…

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Diversity and Inclusion
July 31, 2020
byMichael Davidson

Change Begins Within

Five Internal Ways to Strengthen Commitments to the Black Community We recently shared our first of four blog posts in honor and celebration of Juneteenth.…

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How Agencies Can Authentically Market and Communicate with Black Audiences • Communicate with Black Audiences
June 19, 2020
byVan Eperen Marketing Team

How Agencies Can Authentically Market and Communicate with Black Audiences

Protests stemming from the deaths of George Floyd, Breonna Taylor, and many other Black Americans have allowed a space for us all to review how…

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Using Crisis Levels to Prepare for the Unknown
May 20, 2020
byJeffrey Davis

Using Crisis Levels to Prepare for the Unknown

There was the gruesome death by snowplow at the ski resort parking lot. Accusations of mismanagement at a Washington, D.C. attraction. An executive’s insider trading.…

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March 30, 2020
byJeffrey Davis

Who Just Joined? Navigating Our New Conference Call Culture.

By now we’re all experiencing how the coronavirus has altered traditional office operations. Business as usual is still achievable, but it requires a grasp of the…

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Coronavirus Communications Considerations •
March 10, 2020
byJeffrey Davis

Coronavirus Communications Considerations

The Coronavirus (COVID-19) has moved into a state of emergency and that means your communications approach needs an important check-up right now. At first you…

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10 Practical Marketing Predictions for 2020 •
December 28, 2019
byJeffrey Davis

10 Practical Marketing Predictions for 2020

Virtual reality, voice marketing and artificial intelligence will continue to attract the buzz, but for most communicators 2020 is likely to bring incremental changes and…

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Making the Most of Your News Coverage • News Coverage
December 4, 2019
byJeffrey Davis

Making the Most of Your News Coverage

Congratulations on landing the news coverage! You’re successfully sharing your story with that news organization’s audience, but there’s more work to do! There are many…

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Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger • measurement
September 20, 2019
byJeffrey Davis

Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger

Advances in digital marketing make measurement of communications more accurate, such as tracking the behavior of website visitors. The same goes for PR measurement. Reports…

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