International Women’s Day
In celebration of International Women’s Day, we asked a few people around the office for their personal opinions on gender equality and more, including our…
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Top 5 Reasons to Partner with Van Eperen, a Mid-Atlantic PR, Marketing, and Creative Communications Agency
We get you. And we've got this. For 16 years, Van Eperen has served as a trusted communications advisor across the public and private sectors,…
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2021 Marketing Communications Trends
With a new year underway, we’re reflecting on 2020. If the year taught us one thing, it was how to manage and adapt to the…
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Ready, Set… Wait, Not So Fast.
Answer These Questions Before Launching Your Next Communications Campaign. Let’s start with “what is a campaign?” A campaign is defined as an organized course of…
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Just Like the Scouts: Be Prepared.
In the 1947 Girl Scout Handbook, the motto of “be prepared” was explained this way: "A Girl Scout is ready to help out wherever she…
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FOR THE RECORD: Six Tips Every Spokesperson Needs To Know Before Their Next Media Interview.
A reporter’s request for an interview just came in. You have the topic and the deadline. Is your spokesperson ready? For more than 15 years,…
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Change Begins Within
Five Internal Ways to Strengthen Commitments to the Black Community We recently shared our first of four blog posts in honor and celebration of Juneteenth.…
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How Agencies Can Authentically Market and Communicate with Black Audiences
Protests stemming from the deaths of George Floyd, Breonna Taylor, and many other Black Americans have allowed a space for us all to review how…
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Using Crisis Levels to Prepare for the Unknown
There was the gruesome death by snowplow at the ski resort parking lot. Accusations of mismanagement at a Washington, D.C. attraction. An executive’s insider trading.…
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