Van Eperen
Contact 301-836-1516

Category: Public Relations

March 30, 2020
byJeffrey Davis

Who Just Joined? Navigating Our New Conference Call Culture

By now we’re all experiencing how the coronavirus has altered traditional office operations. Business as usual is still achievable, but it requires a grasp of the…

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Coronavirus Communications Considerations 1
March 10, 2020
byJeffrey Davis

Coronavirus Communications Considerations

The Coronavirus (COVID-19) has moved into a state of emergency and that means your communications approach needs an important check-up right now. At first you…

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10 Practical Marketing Predictions for 2020 2
December 28, 2019
byJeffrey Davis

10 Practical Marketing Predictions for 2020

Virtual reality, voice marketing and artificial intelligence will continue to attract the buzz, but for most communicators 2020 is likely to bring incremental changes and…

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Making the Most of Your News Coverage 3
December 4, 2019
byJeffrey Davis

Making the Most of Your News Coverage

Congratulations on landing the news coverage! You’re successfully sharing your story with that news organization’s audience, but there’s more work to do! There are many…

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Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger 4
September 20, 2019
byJeffrey Davis

Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger

Advances in digital marketing make measurement of communications more accurate, such as tracking the behavior of website visitors. The same goes for PR measurement. Reports…

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Reporters Consider Twitter the MVP 5
August 5, 2019
byJeffrey Davis

Reporters Consider Twitter the MVP

If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…

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View from the PR Summit: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing 6
July 25, 2019
byJeffrey Davis

View from the PR Summit: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing

The new practice of public relations is measured in seconds, many times it’s meant to disappear. And if you’re just using words to communicate you…

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Is Your Organization Ready for a Thought Leadership Program? 7
April 10, 2019
byLaura Van Eperen

Is Your Organization Ready for a Thought Leadership Program?

Part One of a Two-Part Series on Thought Leadership Thought leadership is often one of the most important elements to help drive value for an…

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Check Out Our New Website, Working 24/7 8
April 10, 2019
byJeffrey Davis

Check Out Our New Website, Working 24/7

At recent marketing conferences presenters mention a statistic well known by B2B marketers whose buyers go through a complex decision-making process. By the time you…

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410-372-0827

Call us at 301-836-1516 (Rockville) or
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