Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger
Advances in digital marketing make measurement of communications more accurate, such as tracking the behavior of website visitors. The same goes for PR measurement. Reports…
Read more
Reporters Consider Twitter the MVP
If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…
Read more
View from the PR Summit: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing
The new practice of public relations is measured in seconds, many times it’s meant to disappear. And if you’re just using words to communicate you…
Read more
Is Your Organization Ready for a Thought Leadership Program?
Part One of a Two-Part Series on Thought Leadership Thought leadership is often one of the most important elements to help drive value for an…
Read more
Check Out Our New Website, Working 24/7
At recent marketing conferences presenters mention a statistic well known by B2B marketers whose buyers go through a complex decision-making process. By the time you…
Read more
An Apology That’s Earning a Perfect Score
While the college admission scandal is far from over, the legal and PR teams are working overtime while dodging paparazzi, issuing press statements and some…
Read more
This Season Don’t Just Count the Home Runs
While everyone loves the dramatic home run blast, along with the fireworks and slo-mo trot around the bases, it’s not the only result to count…
Read more
Spring Cleaning for Communicators: Marie Kondo Style
With spring just around the corner, this is usually the time when people start thinking- Spring Cleaning! Though this year it seems to have started…
Read more
Public Involvement Gets Hyper-Targeted
While the dreaded public meeting at the high school auditorium is still part of the public involvement process, success today depends on a strong stakeholder…
Read more