How Agencies Can Authentically Market and Communicate with Black Audiences
Protests stemming from the deaths of George Floyd, Breonna Taylor, and many other Black Americans have allowed a space for us all to review how…
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Using Crisis Levels to Prepare for the Unknown
There was the gruesome death by snowplow at the ski resort parking lot. Accusations of mismanagement at a Washington, D.C. attraction. An executive’s insider trading.…
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Who Just Joined? Navigating Our New Conference Call Culture.
By now we’re all experiencing how the coronavirus has altered traditional office operations. Business as usual is still achievable, but it requires a grasp of the…
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Coronavirus Communications Considerations
The Coronavirus (COVID-19) has moved into a state of emergency and that means your communications approach needs an important check-up right now. At first you…
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10 Practical Marketing Predictions for 2020
Virtual reality, voice marketing and artificial intelligence will continue to attract the buzz, but for most communicators 2020 is likely to bring incremental changes and…
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Making the Most of Your News Coverage
Congratulations on landing the news coverage! You’re successfully sharing your story with that news organization’s audience, but there’s more work to do! There are many…
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Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger
Advances in digital marketing make measurement of communications more accurate, such as tracking the behavior of website visitors. The same goes for PR measurement. Reports…
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Reporters Consider Twitter the MVP
If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…
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View from the PR Summit: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing
The new practice of public relations is measured in seconds, many times it’s meant to disappear. And if you’re just using words to communicate you…
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