Van Eperen
Contact 301-836-1516

Category: Public Relations

December 4, 2019
byVan Eperen Team

Making the Most of Your News Coverage

Congratulations on landing the news coverage! You’re successfully sharing your story with that news organization’s audience, but there’s more work to do! There are many…

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September 20, 2019
byJeffrey Davis

Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger

Advances in digital marketing make measurement of communications more accurate, such as tracking the behavior of website visitors. The same goes for PR measurement. Reports…

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August 5, 2019
byJeffrey Davis

Reporters Consider Twitter the MVP

If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…

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July 25, 2019
byJeffrey Davis

View from the PR Summit: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing

The new practice of public relations is measured in seconds, many times it’s meant to disappear. And if you’re just using words to communicate you…

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April 10, 2019
byLaura Van Eperen

Is Your Organization Ready for a Thought Leadership Program?

Part One of a Two-Part Series on Thought Leadership Thought leadership is often one of the most important elements to help drive value for an…

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April 10, 2019
byJeffrey Davis

Check Out Our New Website, Working 24/7

At recent marketing conferences presenters mention a statistic well known by B2B marketers whose buyers go through a complex decision-making process. By the time you…

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April 10, 2019
byJeffrey Davis

An Apology That’s Earning a Perfect Score

While the college admission scandal is far from over, the legal and PR teams are working overtime while dodging paparazzi, issuing press statements and some…

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March 25, 2019
byJeffrey Davis

This Season Don’t Just Count the Home Runs

While everyone loves the dramatic home run blast, along with the fireworks and slo-mo trot around the bases, it’s not the only result to count…

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March 22, 2019
byHillarie Turner

Spring Cleaning for Communicators: Marie Kondo Style

With spring just around the corner, this is usually the time when people start thinking- Spring Cleaning! Though this year it seems to have started…

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