Ready, Set… Wait, Not So Fast.
Answer These Questions Before Launching Your Next Communications Campaign. Let’s start with “what is a campaign?” A campaign is defined as an organized course of…
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Just Like the Scouts: Be Prepared.
In the 1947 Girl Scout Handbook, the motto of “be prepared” was explained this way: "A Girl Scout is ready to help out wherever she…
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FOR THE RECORD: Six Tips Every Spokesperson Needs To Know Before Their Next Media Interview.
A reporter’s request for an interview just came in. You have the topic and the deadline. Is your spokesperson ready? For more than 15 years,…
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Change Begins Within
Five Internal Ways to Strengthen Commitments to the Black Community We recently shared our first of four blog posts in honor and celebration of Juneteenth.…
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How Agencies Can Authentically Market and Communicate with Black Audiences
Protests stemming from the deaths of George Floyd, Breonna Taylor, and many other Black Americans have allowed a space for us all to review how…
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Using Crisis Levels to Prepare for the Unknown
There was the gruesome death by snowplow at the ski resort parking lot. Accusations of mismanagement at a Washington, D.C. attraction. An executive’s insider trading.…
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Who Just Joined? Navigating Our New Conference Call Culture.
By now we’re all experiencing how the coronavirus has altered traditional office operations. Business as usual is still achievable, but it requires a grasp of the…
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Coronavirus Communications Considerations
The Coronavirus (COVID-19) has moved into a state of emergency and that means your communications approach needs an important check-up right now. At first you…
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10 Practical Marketing Predictions for 2020
Virtual reality, voice marketing and artificial intelligence will continue to attract the buzz, but for most communicators 2020 is likely to bring incremental changes and…
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