Van Eperen
Contact 301-836-1516 x1

Category: Marketing Communications

Building an Effective Communications Campaign
January 11, 2021
byVan Eperen Marketing Team

Ready, Set… Wait, Not So Fast.

Answer These Questions Before Launching Your Next Communications Campaign. Let’s start with “what is a campaign?” A campaign is defined as an organized course of…

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Be Color Brave – How to Uphold Your Organization to These Standards
December 7, 2020
byMichael Davidson

Be Color Brave – How to Uphold Your Organization to These Standards

We are beyond our time to move the needle on increasing Black and brown representation in the workplace, specifically in the C-suite and corporate boards.…

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best digital marketing practices for optimizing reach and success
November 12, 2020
byMichael Davidson


Now that you have assessed your current business landscape and decided to build or enhance your digital marketing strategy, it’s time to effectively implement channels…

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Building Your Online Business, Behind The Scenes
October 21, 2020
byMichael Davidson


Now that you have decided to build your digital strategy, what's next? In Part Two of our "Changing Your Business Model to Survive" series, we'll…

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October 9, 2020
byMichael Davidson

Just Like the Scouts: Be Prepared.

In the 1947 Girl Scout Handbook, the motto of “be prepared” was explained this way: "A Girl Scout is ready to help out wherever she…

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Six tips every spokesperson needs to know before their next media interview.
September 28, 2020
byMichael Davidson

FOR THE RECORD: Six Tips Every Spokesperson Needs To Know Before Their Next Media Interview.

A reporter’s request for an interview just came in. You have the topic and the deadline. Is your spokesperson ready? For more than 15 years,…

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Adapting your digital doorstep for a better customer experience.
August 24, 2020
byMichael Davidson

LESS KNOCKING. MORE CLICKING. Adapting your digital doorstep for a better customer experience.

It's impossible to deny that the pandemic has changed business as we know it. And it may be a while before things ever return to…

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Diversity and Inclusion
July 31, 2020
byMichael Davidson

Change Begins Within

Five Internal Ways to Strengthen Commitments to the Black Community We recently shared our first of four blog posts in honor and celebration of Juneteenth.…

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What’s Trending in COVID-19 Communications
July 6, 2020
byVan Eperen Marketing Team

A Round-up of Observations from the Van Eperen Team – Part II

We recently shared the inaugural post of our series about how we at Van Eperen are seeing communications evolving during this coronavirus environment.  Three team…

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