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Category: Marketing Communications

Diversity and Inclusion
July 31, 2020
byMichael Davidson

Change Begins Within

Five Internal Ways to Strengthen Commitments to the Black Community We recently shared our first of four blog posts in honor and celebration of Juneteenth.…

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What’s Trending in COVID-19 Communications
July 6, 2020
byVan Eperen Marketing Team

A Round-up of Observations from the Van Eperen Team – Part II

We recently shared the inaugural post of our series about how we at Van Eperen are seeing communications evolving during this coronavirus environment.  Three team…

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How Agencies Can Authentically Market and Communicate with Black Audiences • Communicate with Black Audiences
June 19, 2020
byVan Eperen Marketing Team

How Agencies Can Authentically Market and Communicate with Black Audiences

Protests stemming from the deaths of George Floyd, Breonna Taylor, and many other Black Americans have allowed a space for us all to review how…

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Social Media Overload
May 13, 2020
byVan Eperen Digital Team

The (Re)Rise of the Influencer

As we're confined to our homes and eyes shift to screens around the clock (have you checked your screen time lately?) it's natural that consumers…

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Podcasting and the Future of Content •
February 6, 2020
byVan Eperen Marketing Team

Podcasting and the Future of Content

LinkedIn recently invited us to participate in a community forum on podcasting trends as voice, audio, and smart speakers are all gaining attention by marketers…

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10 Practical Marketing Predictions for 2020 •
December 28, 2019
byJeffrey Davis

10 Practical Marketing Predictions for 2020

Virtual reality, voice marketing and artificial intelligence will continue to attract the buzz, but for most communicators 2020 is likely to bring incremental changes and…

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Making the Most of Your News Coverage • News Coverage
December 4, 2019
byJeffrey Davis

Making the Most of Your News Coverage

Congratulations on landing the news coverage! You’re successfully sharing your story with that news organization’s audience, but there’s more work to do! There are many…

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Is It Time For TikTok? • Time for TikTok
November 6, 2019
byJeffrey Davis

Is It Time For TikTok?

To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…

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The Value of Heart Over Head Communication • heart
August 16, 2019
byVan Eperen Marketing Team

The Value of Heart Over Head Communication

At Van Eperen, we are passionate storytellers. We know stories beat statistics on every playground. That's why we commit to "heart over head" communication. Let's…

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