Van Eperen
Contact 301-836-1516

Category: Marketing Communications

June 20, 2019
byClaire Howachyn

Hot Off the Press: Tips from Michael Smart’s Media Relations Workshop

At Michael Smart’s recent workshop, “Secrets of Media Masters” in Washington D.C., I gathered with some of the top PR pros from the D.C. metro…

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June 13, 2019
byLaura Van Eperen

Why Work at an Independent PR + Marketing Agency like Van Eperen?

Laura’s Top 10 List Every senior leader I run into within national trade associations, corporations and in government agencies, seems to be clamoring for agency-like…

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June 7, 2019
byVan Eperen Team

The Latest in Google Ads

If you’re apprehensive about using Google Ads to advertise your business, that’s understandable. You might even be wondering if Google Ads is even worth the…

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March 22, 2019
byHillarie Turner

Spring Cleaning for Communicators: Marie Kondo Style

With spring just around the corner, this is usually the time when people start thinking- Spring Cleaning! Though this year it seems to have started…

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February 7, 2019
byClaire Howachyn

What Not to Do: Fyre Festival Fiasco Suggests Important Lessons for Communicators

With the recent releases of documentaries on Netflix and Hulu, Fyre Festival is back in the headlines. The Netflix documentary Fyre Festival: The Greatest Party…

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November 1, 2018
byVan Eperen Team

What We’re Thankful For

To get into the Thanksgiving spirit, our team recounts what they’re thankful for professionally: “I’m thankful that businesses are recognizing the value of a journalistic…

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August 31, 2018
byJeffrey Davis

Word-of-Mouth Has Been Weaponized. What’s Your Customer Experience Strategy?

I recently sat down with customer service expert Ed Bodensiek, founder and CEO of Cravety, for this Q&A: As the head of brand and communications…

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August 28, 2018
byJeffrey Davis

A National Network of Communicators, Wherever You Need Them

Van Eperen is now plugged into the most dynamic independent PR and marketing agency group in the U.S. – the Croft Society. When approached by…

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August 24, 2018
byClaire Howachyn

Your Customers Will Tell You Exactly How to Sell to Them, Just Ask

In the communications industry, talented teams work together to produce compelling and innovative campaigns. But where do they turn when ideas are scarce, or a…

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