Van Eperen
Contact 301-836-1516

Category: Marketing Communications

Podcasting and the Future of Content 1
February 6, 2020
byJeffrey Davis

Podcasting and the Future of Content

LinkedIn recently invited me to participate in a community forum on podcasting trends as voice, audio, and smart speakers are all gaining attention by marketers…

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10 Practical Marketing Predictions for 2020 2
December 28, 2019
byJeffrey Davis

10 Practical Marketing Predictions for 2020

Virtual reality, voice marketing and artificial intelligence will continue to attract the buzz, but for most communicators 2020 is likely to bring incremental changes and…

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Making the Most of Your News Coverage 3
December 4, 2019
byJeffrey Davis

Making the Most of Your News Coverage

Congratulations on landing the news coverage! You’re successfully sharing your story with that news organization’s audience, but there’s more work to do! There are many…

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Is It Time For TikTok? 4
November 6, 2019
byJeffrey Davis

Is It Time For TikTok?

To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…

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Davis Leads Keynote Discussion with The Sun’s Top Editors on Covering the Baltimore Narrative 5
October 8, 2019
byVan Eperen Team

Davis Leads Keynote Discussion with The Sun’s Top Editors on Covering the Baltimore Narrative

When it comes to news about Baltimore, The Baltimore Sun is at the center of it all, from uncovering corruption at City Hall, chronicling what’s…

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The Value of Heart Over Head Communication 6
August 16, 2019
byVan Eperen Team

The Value of Heart Over Head Communication

At Van Eperen, we are passionate storytellers. We know stories beat statistics on every playground. That's why we commit to "heart over head" communication. Let's…

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Reporters Consider Twitter the MVP 7
August 5, 2019
byJeffrey Davis

Reporters Consider Twitter the MVP

If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…

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It’s Prime Time to Get Ready for Our New Neighbor 8
July 25, 2019
byVan Eperen Team

It’s Prime Time to Get Ready for Our New Neighbor

Living in a large metropolitan area like we do, rapid renovations will always be happening. Our area is already bustling with people, cars, bikes, and…

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Hot Off the Press: Are You Still Using Google Alerts? 9
June 20, 2019
byClaire Howachyn

Hot Off the Press: Are You Still Using Google Alerts?

At Michael Smart’s recent workshop, “Secrets of Media Masters” in Washington D.C., I gathered with some of the top PR pros from the D.C. metro…

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