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Category: Digital Communications

Adapting your digital doorstep for a better customer experience.
August 24, 2020
byMichael Davidson

LESS KNOCKING. MORE CLICKING. Adapting your digital doorstep for a better customer experience.

It's impossible to deny that the pandemic has changed business as we know it. And it may be a while before things ever return to…

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Virtual Conference Success Story
August 19, 2020
byMichael Davidson

THE SHOW MUST GO ON: How Coronavirus Made an Annual Conference Go from On-site to Online in the Most #VirtuallyAmazing Way Possible.

You’ve been planning your annual conference for months—and then a global pandemic, unlike anything we’ve ever seen in modern times, hits. Now what? Like so…

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Consumable and Credible Content
June 18, 2020
byHillarie Turner

Clear and Credible Content: Communicating During COVID-19

We recently “virtually” attended the Society for Health Communication 4th annual National Summit for Health Communication. Each year’s Summit provides new insights and an exchange…

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Social Media Overload
May 13, 2020
byVan Eperen Digital Team

The (Re)Rise of the Influencer

As we're confined to our homes and eyes shift to screens around the clock (have you checked your screen time lately?) it's natural that consumers…

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Navigating Today’s (Online) Town Square • government online
November 6, 2019
byJeffrey Davis

Navigating Today’s (Online) Town Square

While Facebook, Nextdoor, and other social platforms have replaced the Town Square as a place to air grievances, the First Amendment still guides the public’s…

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Is It Time For TikTok? • Time for TikTok
November 6, 2019
byJeffrey Davis

Is It Time For TikTok?

To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…

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Check Out Our New Website, Working 24/7 • website
April 10, 2019
byJeffrey Davis

Check Out Our New Website, Working 24/7

At recent marketing conferences presenters mention a statistic well known by B2B marketers whose buyers go through a complex decision-making process. By the time you…

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What Journalists Want in Your Online Newsroom: Start with a Real Person • newsroom
March 4, 2019
byJeffrey Davis

What Journalists Want in Your Online Newsroom: Start with a Real Person

Your website press section could keep you from being quoted in The New York Times. I’ve seen it happen - a missed opportunity that a…

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What Not to Do: Fyre Festival Fiasco Suggests Important Lessons for Communicators • fyre
February 7, 2019
byClaire Howachyn

What Not to Do: Fyre Festival Fiasco Suggests Important Lessons for Communicators

With the recent releases of documentaries on Netflix and Hulu, Fyre Festival is back in the headlines. The Netflix documentary Fyre Festival: The Greatest Party…

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