Navigating Today’s (Online) Town Square
While Facebook, Nextdoor, and other social platforms have replaced the Town Square as a place to air grievances, the First Amendment still guides the public’s…
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Is It Time For TikTok?
To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…
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Check Out Our New Website, Working 24/7
At recent marketing conferences presenters mention a statistic well known by B2B marketers whose buyers go through a complex decision-making process. By the time you…
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What Journalists Want in Your Online Newsroom: Start with a Real Person
Your website press section could keep you from being quoted in The New York Times. I’ve seen it happen - a missed opportunity that a…
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What Not to Do: Fyre Festival Fiasco Suggests Important Lessons for Communicators
With the recent releases of documentaries on Netflix and Hulu, Fyre Festival is back in the headlines. The Netflix documentary Fyre Festival: The Greatest Party…
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Conducting a Year-End Marketing Analysis
2018 is coming to an end. As projects slow down and campaigns concluding for the holidays, it’s the perfect opportunity to examine your marketing efforts…
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A National Network of Communicators, Wherever You Need Them
Van Eperen is now plugged into the most dynamic independent PR and marketing agency group in the U.S. – the Croft Society. When approached by…
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Another Win for Montgomery County
Congratulations to Montgomery County for its recognition as the 2018 Digital County Survey winner. The Center for Digital Government (CDG) and the National Association of…
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Social Media Refresh: 5 Tips for Using Hashtags
Since becoming popular a decade ago, hashtags have provided content creators with an easy, effective way to categorize posts. While their use has expanded from…
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