PART THREE – NOW YOU’VE BUILT IT, WILL THEY COME?
Now that you have assessed your current business landscape and decided to build or enhance your digital marketing strategy, it’s time to effectively implement channels…
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PART TWO – BUILDING YOUR ONLINE BUSINESS, Behind The Scenes
Now that you have decided to build your digital strategy, what's next? In Part Two of our "Changing Your Business Model to Survive" series, we'll…
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SHIFTING INTO SOCIAL RESPONSIBILITY: It’s One Thing To Be Nimble, It’s Another To Be Authentic.
How many times have you heard or used the words “pivot” and “shift” over the past six months? Probably too many to count. In March, campaigns that…
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LESS KNOCKING. MORE CLICKING. Adapting your digital doorstep for a better customer experience.
It's impossible to deny that the pandemic has changed business as we know it. And it may be a while before things ever return to…
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THE SHOW MUST GO ON: How Coronavirus Made an Annual Conference Go from On-site to Online in the Most #VirtuallyAmazing Way Possible.
You’ve been planning your annual conference for months—and then a global pandemic, unlike anything we’ve ever seen in modern times, hits. Now what? Like so…
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Clear and Credible Content: Communicating During COVID-19
We recently “virtually” attended the Society for Health Communication 4th annual National Summit for Health Communication. Each year’s Summit provides new insights and an exchange…
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The (Re)Rise of the Influencer
As we're confined to our homes and eyes shift to screens around the clock (have you checked your screen time lately?) it's natural that consumers…
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Navigating Today’s (Online) Town Square
While Facebook, Nextdoor, and other social platforms have replaced the Town Square as a place to air grievances, the First Amendment still guides the public’s…
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Is It Time For TikTok?
To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…
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