Van Eperen
Contact 301-836-1516 x1

Category: Branding

Building an Effective Communications Campaign
January 11, 2021
byVan Eperen Marketing Team

Ready, Set… Wait, Not So Fast.

Answer These Questions Before Launching Your Next Communications Campaign. Let’s start with “what is a campaign?” A campaign is defined as an organized course of…

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Be Color Brave – How to Uphold Your Organization to These Standards
December 7, 2020
byMichael Davidson

Be Color Brave – How to Uphold Your Organization to These Standards

We are beyond our time to move the needle on increasing Black and brown representation in the workplace, specifically in the C-suite and corporate boards.…

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best digital marketing practices for optimizing reach and success
November 12, 2020
byMichael Davidson

PART THREE – NOW YOU’VE BUILT IT, WILL THEY COME?

Now that you have assessed your current business landscape and decided to build or enhance your digital marketing strategy, it’s time to effectively implement channels…

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Building Your Online Business, Behind The Scenes
October 21, 2020
byMichael Davidson

PART TWO – BUILDING YOUR ONLINE BUSINESS, Behind The Scenes

Now that you have decided to build your digital strategy, what's next? In Part Two of our "Changing Your Business Model to Survive" series, we'll…

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Preparedness
October 9, 2020
byMichael Davidson

Just Like the Scouts: Be Prepared.

In the 1947 Girl Scout Handbook, the motto of “be prepared” was explained this way: "A Girl Scout is ready to help out wherever she…

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Pivoting and Shifting
September 29, 2020
byMichael Davidson

SHIFTING INTO SOCIAL RESPONSIBILITY: It’s One Thing To Be Nimble, It’s Another To Be Authentic.

How many times have you heard or used the words “pivot” and “shift” over the past six months? Probably too many to count. In March, campaigns that…

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Adapting your digital doorstep for a better customer experience.
August 24, 2020
byMichael Davidson

LESS KNOCKING. MORE CLICKING. Adapting your digital doorstep for a better customer experience.

It's impossible to deny that the pandemic has changed business as we know it. And it may be a while before things ever return to…

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How Agencies Can Authentically Market and Communicate with Black Audiences • Branding
June 19, 2020
byVan Eperen Marketing Team

How Agencies Can Authentically Market and Communicate with Black Audiences

Protests stemming from the deaths of George Floyd, Breonna Taylor, and many other Black Americans have allowed a space for us all to review how…

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Social Media Overload
May 13, 2020
byVan Eperen Marketing Team

The (Re)Rise of the Influencer

As we're confined to our homes and eyes shift to screens around the clock (have you checked your screen time lately?) it's natural that consumers…

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