Executive Training at International Telecommunications Company

Challenge

XO Communications asked us to train its high-profile engineering and marketing sales executives for media interviews and presentations. The objective: help them tell the company’s story in plain English.

Strategy

We conducted a half-day training session focused on real-life scenarios, including mock interviews and speeches. We helped participants break down complex information into soundbites audiences understand.

Strategy

We conducted a half-day training session focused on real-life scenarios, including mock interviews and speeches. We helped participants break down complex information into soundbites audiences understand.

Result

  • Trained and coached 15 senior executives about how the media operates
  • Prepared executives to handle difficult interview questions
  • Reviewed corporate messaging so everyone can clearly articulate what the company does

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Van Eperen helped our executives tell XO’s highly-technical story in a way that resonates with any audience.

Dave Farmer Director - Media & Analyst Relations
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