Public Affairs Support to Educate Stakeholders about Gas Tax Legislation

Challenge

The Maryland Municipal League (MML), representing 157 Maryland municipal governments and two special taxing districts, has hired Van Eperen for the past six years to ensure maximum visibility of MML legislative priorities and events.

Strategy

Van Eperen uses the power of press releases, social media, videos and other public relations strategies to draw attention to The Maryland Municipal League. In addition, Van Eperen placed their employees on site at all conferences in order to make sure all media interactions go smoothly and efficiently.

Strategy

Van Eperen uses the power of press releases, social media, videos and other public relations strategies to draw attention to The Maryland Municipal League. In addition, Van Eperen placed their employees on site at all conferences in order to make sure all media interactions go smoothly and efficiently.

Result

  • Drafted news releases and media advisories to pitch to the media
  • Developed online content via social media pages to promote viewership and engagement amongst municipalities, which assisted with winning a social media campaign
  • Assisted with the production of branding videos focusing on inclusion and highway user revenue restoration
  • Developed a logo concept for highway user revenue restoration to promote to Maryland residents
  • Attended and conducted on-site media support for events such as the MML Summer and Fall Conferences
  • Assisted with the implementation and promotion of the If I Were Mayor contest

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