Using Social Media and Integrated PR to Fuel a Regional Financial Institution’s Growth

Challenge

Seeking increased membership and engagement, Montgomery County Employees Federal Credit Union (MCEFCU) challenged our team to increase awareness among hyper-relevant target communities.

Strategy

We launched an integrated public relations and social media campaign to increase awareness around MC EFCU’s state-of-the-art online banking services. This included targeted traditional and social media outreach, video production and community engagement.

Strategy

We launched an integrated public relations and social media campaign to increase awareness around MC EFCU’s state-of-the-art online banking services. This included targeted traditional and social media outreach, video production and community engagement.

Result

  • Secured and coordinated key meetings with leadership from various County agencies, generating hundreds of leads.
  • Fueled engagement and growth in deposits and loans, surpassing $100 million assets for the first time in 2014 and reaching $111 million in 2015.
  • Increased local awareness.

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They are true professionals, and I value the creativity and energy they bring to the table.

James H. Norris, III President & CEO, Montgomery County Employees Federal Credit Union
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