Attracting New Residents for Luxury Senior Living

Challenge

Increase brand awareness and profile among key audiences in the competitive senior living market and position Ingleside as an industry leader.

Strategy

Van Eperen conducts comprehensive communications campaigns including earned media, social media, crisis planning, media training, digital marketing and advertising.

Strategy

Van Eperen conducts comprehensive communications campaigns including earned media, social media, crisis planning, media training, digital marketing and advertising.

Result

  • Generated 140 new resident leads from a digital advertising campaign in the first five weeks
  • 50-plus media placements across print and broadcast media, including: The Today Show, US and World Report, ABC News, Reuters, The Washington Post, WJLA-TV, and Senior Housing News
  • Produced more than 10 branded videos
  • Produced two, 30-second TV commercials, airing on Montgomery County and Washington, DC cable systems, and via digital media platforms

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