Transportation Industry Communications

Challenge

enviroCAB enlisted our help to generate public support and awareness for regulatory approval from the Arlington County Board. Their objective: become the world’s first carbon-negative taxi service.

Strategy

We spearheaded a media relations campaign educating key reporters about enviroCAB and encouraging balanced and favorable stories. We also created and delivered media materials including alerts, follow-up news releases and letters to the editor.

Strategy

We spearheaded a media relations campaign educating key reporters about enviroCAB and encouraging balanced and favorable stories. We also created and delivered media materials including alerts, follow-up news releases and letters to the editor.

Result

  • Unanimous approval from Arlington County Board to operate an all-hybrid fleet of 50 taxicabs within the county
  • 20.7 million reached, with key media placements including NPR, CNBC, The Weather Channel, Voice of America, The Fox Business Network and Washingtonian
  • 700 percent increase in service calls

result_image
20 million reached
700% call increase