Van Eperen
Contact 301-836-1516 x1

Using Social Media to Promote the Value of a Liberal Arts Education


In recent years, liberal arts education has gotten a bad rap in the media and public dialogue.


Use the media, speeches and a creative social media account (“Libby & Art”) to tell the real story about the benefits of liberal arts education on behalf of the Council of Independent Colleges.The Power of Liberal Arts campaign used research, collaborative efforts, and an aggressive combination of traditional and social media to move the needle.


The campaign generated extensive social media content, while more than 1,000 articles appearing.
• Public Relations Society of America honored the campaign with its top award, the Silver Anvil.
• CQ Roll Call highlighted it on its “50 most effective grassroots marketing campaigns”list.
• Association Media and Publishing honored the campaign with two gold EXCEL Awards for “Innovation and Strategy in Social Media” and “Integrated Mixed-Media Campaign.”

Related Content

Case Studies

Van Eperen - Washington, DC

11333 Woodglen Drive
Suite 103
Rockville, Md. 20852
301-836-1516 x1

Van Eperen - Baltimore

8 Market Place
Suite 300
Baltimore, Md. 21202

Call us at 301-836-1516 x1 or email us at
Connect with us on our social networks.

© 2021 Van Eperen. All Rights Reserved.