Using Social Media to Promote the Value of a Liberal Arts Education

In recent years, liberal arts education has gotten a bad rap in the media and public dialogue.

The campaign generated extensive social media content, while more than 1,000 articles appearing.
• Public Relations Society of America honored the campaign with its top award, the Silver Anvil.
• CQ Roll Call highlighted it on its “50 most effective grassroots marketing campaigns”list.
• Association Media and Publishing honored the campaign with two gold EXCEL Awards for “Innovation and Strategy in Social Media” and “Integrated Mixed-Media Campaign.”