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Using Social Media and Integrated PR to Fuel a Regional Financial Institution’s Growth

Challenge

Seeking increased membership and engagement, Montgomery County Employees Federal Credit Union (MCEFCU) challenged our team to increase awareness among hyper-relevant target communities.

Strategy

We launched an integrated public relations and social media campaign to increase awareness around MC EFCU’s state-of-the-art online banking services. This included targeted traditional and social media outreach, video production and community engagement.

Result

  • Secured and coordinated key meetings with leadership from various County agencies, generating hundreds of leads.
  • Fueled engagement and growth in deposits and loans, surpassing $100 million assets for the first time in 2014 and reaching $111 million in 2015.
  • Increased local awareness.
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Rockville, Md. 20852
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Call us at 301-836-1516 (Rockville) or
410-372-0827 (Baltimore), or email us at info@vaneperen.com.
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