Rebranding International Medical Services Provider

Challenge

With more than 40 years of experience serving the public sector, Comprehensive Health Services wanted to expand its work with corporate clients. They challenged us to create an updated brand that would appeal to both audiences and better reflect the company as a whole.

Strategy

To start, we conducted formal research with current and potential customers in both public and private sectors. After analyzing our findings, we implemented a full corporate rebrand, including a new logo, responsive website, stationery set, marketing materials and key messaging.