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Positioning Research and Development (R&D) Products for Success

Challenge

After receiving FDA clearance for its brain assessment tool DANA, AnthroTronix wanted to increase its profile in the highly competitive mHealth and brain health space.

Strategy

We embarked on an aggressive six-month integrated thought-leadership campaign, capitalizing on the name recognition of DANA and founder and CEO Dr. Cori Lathan. We developed a long-term social media strategy, created and monitored social media content, and secured speaking opportunities and awards.

Result

  • Doubled social media following in 6 months
  • Increased social media impressions from 3,560 to more than 38,000 per month
  • Landed speaking opportunities at the coveted mHealth and Health 2.0 conferences
  • Secured the Edison Award, an industry honor featuring some of the world’s top innovations
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Case Studies

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