Positioning Research and Development (R&D) Products for Success

Challenge

After receiving FDA clearance for its brain assessment tool DANA, AnthroTronix wanted to increase its profile in the highly competitive mHealth and brain health space.

Strategy

We embarked on an aggressive six-month integrated thought-leadership campaign, capitalizing on the name recognition of DANA and founder and CEO Dr. Cori Lathan. We developed a long-term social media strategy, created and monitored social media content, and secured speaking opportunities and awards.

Result

Doubled social media following in 6 months
Increased social media impressions from 3,560 to more than 38,000 per month
Landed speaking opportunities at the coveted mHealth and Health 2.0 conferences
Secured the Edison Award, an industry honor featuring some of the world’s top innovations

Case Studies

Increasing U.S. Consumer Awareness for Inpatient Rehabilitation Hospitals

Raising Awareness of Community Colleges

Attracting New Residents for Luxury Senior Living

Van Eperen - Washington, DC

11333 Woodglen Drive
Suite 103
Rockville, Md. 20852
301-836-1516 x1

Van Eperen - Baltimore

8 Market Place
Suite 300
Baltimore, Md. 21202
410-928-7435

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Call us at 301-836-1516 x1 or email us at info@vaneperen.com.
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