After receiving FDA clearance for its brain assessment tool DANA, AnthroTronix wanted to increase its profile in the highly competitive mHealth and brain health space.
We embarked on an aggressive six-month integrated thought-leadership campaign, capitalizing on the name recognition of DANA and founder and CEO Dr. Cori Lathan. We developed a long-term social media strategy, created and monitored social media content, and secured speaking opportunities and awards.
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