Most consumers haven’t heard of inpatient rehabilitation hospitals or their treatment benefits compared to nursing homes. Select Medical challenged us to change that – increasing awareness among audiences that matter.
Targeting specific user interests and demographics, we created “The Right Choice for Rehab,” a fully integrated educational campaign. In total, we developed a microsite, organic and paid social media campaigns, sponsored content, search advertising, media outreach, videos, blog and key messages.
11333 Woodglen Drive
Rockville, Md. 20852
8 Market Place
Baltimore, Md. 21202