Van Eperen
Contact 301-836-1516

Increasing U.S. Consumer Awareness for Inpatient Rehabilitation Hospitals

Challenge

Most consumers haven’t heard of inpatient rehabilitation hospitals or their treatment benefits compared to nursing homes. Select Medical challenged us to change that – increasing awareness among audiences that matter.

Strategy

Targeting specific user interests and demographics, we created “The Right Choice for Rehab,” a fully integrated educational campaign. In total, we developed a microsite, organic and paid social media campaigns, sponsored content, search advertising, media outreach, videos, blog and key messages.

Result

  • Nearly 83,000 visits to campaign microsite, www.therightchoiceforrehab.com
  • 1,449 consumer materials downloads
  • Nearly 3,000 campaign video views
  • 357 percent increase in Select Medical Facebook fans
  • 6 regional media stories
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Case Studies

Van Eperen - Washington, DC

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Suite 103
Rockville, Md. 20852
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Van Eperen - Baltimore

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Suite 300
Baltimore, Md. 21202
410-372-0827

Call us at 301-836-1516 (Rockville) or
410-372-0827 (Baltimore), or email us at info@vaneperen.com.
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