Van Eperen
Contact 301-836-1516 x1

Increasing U.S. Consumer Awareness for Inpatient Rehabilitation Hospitals


Most consumers haven’t heard of inpatient rehabilitation hospitals or their treatment benefits compared to nursing homes. Select Medical challenged us to change that – increasing awareness among audiences that matter.


Targeting specific user interests and demographics, we created “The Right Choice for Rehab,” a fully integrated educational campaign. In total, we developed a microsite, organic and paid social media campaigns, sponsored content, search advertising, media outreach, videos, blog and key messages.


  • Nearly 83,000 visits to campaign microsite,
  • 1,449 consumer materials downloads
  • Nearly 3,000 campaign video views
  • 357 percent increase in Select Medical Facebook fans
  • 6 regional media stories
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Baltimore, Md. 21202

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