Increasing Brand Awareness for Maryland University System

Challenge

Choosing a college is complicated, but it doesn’t have to be. Universities at Shady Grove (USG) asked us to increase brand awareness among students who may not be aware that a cost-effective, quality education is available in Montgomery County, Maryland.

Strategy

We implemented a targeted communications plan, focusing on USG’s unique educational model, events, students, higher education trends and more. We also created a marketing presentation for USG leadership and wrote marketing collateral to highlight news, key programs, staff and students.

Result

Increased enrollment to the current level of 4,000 full- and part-time students
Generated multiple media placements annually
Coordinated successful community day and 10^thanniversary celebration

Increasing Brand Awareness for Maryland University System

Challenge

Strategy

Result

Case Studies

Attracting New Residents for Luxury Senior Living

Attracting Economic Development Opportunities to a Municipality

Using Social Media and Integrated PR to Fuel a Regional Financial Institution’s Growth