Educating the Public and Employers to Mitigate the Nation’s Worst Traffic

Challenge

With the worst traffic in the country, the Washington, D.C. Metro area could use a few less cars on the road. Montgomery County Commuter Services asked our team to educate employers and commuters about single-occupancy vehicle alternatives.

Strategy

Our team coordinates an ambitious, annual education and outreach program. We host commuter information fairs and special commuter events, distribute marketing emails and conduct one-on-one employer meetings to expand commuting options within organizations.

Result

Collaborate with 600-700 employers within the transportation district
Host approximately 60 commuter information fairs at employer sites and public functions each year.
Overall participation increased according to the Montgomery County’s biannual commuter survey of area employees.

Educating the Public and Employers to Mitigate the Nation’s Worst Traffic

Challenge

Strategy

Result

Case Studies

Producing a 300-Page Curriculum Product for Multicultural Students

Using Social Media and Integrated PR to Fuel a Regional Financial Institution’s Growth

Public Affairs Support to Educate Stakeholders about Gas Tax Legislation