Attracting New Residents for Luxury Senior Living

Challenge

Increase brand awareness and profile among key audiences in the competitive senior living market and position Ingleside as an industry leader.

Strategy

Van Eperen conducts comprehensive communications campaigns including earned media, social media, crisis planning, media training, digital marketing and advertising.

Result

Generated 140 new resident leads from a digital advertising campaign in the first five weeks
50-plus media placements across print and broadcast media, including: The Today Show, US and World Report, ABC News, Reuters, The Washington Post, WJLA-TV, and Senior Housing News
Produced more than 10 branded videos
Produced two, 30-second TV commercials, airing on Montgomery County and Washington, DC cable systems, and via digital media platforms

Case Studies

Public Affairs Support to Educate Stakeholders about Gas Tax Legislation

Bolstering Public Awareness for Essential Earth and Space Science Programs

Using Social Media and Integrated PR to Fuel a Regional Financial Institution’s Growth

Van Eperen - Washington, DC

11333 Woodglen Drive
Suite 103
Rockville, Md. 20852
301-836-1516 x1

Van Eperen - Baltimore

8 Market Place
Suite 300
Baltimore, Md. 21202
410-372-0827

Navigation

Call us at 301-836-1516 x1 (Rockville) or
410-372-0827 (Baltimore), or email us at info@vaneperen.com.
Connect with us on our social networks.