Communicating Success Stories Important to Success of Baltimore Region’s Small Business Community
Leaders of the Baltimore region’s business groups agree there is a lot of positive news to share about the small business community – and it’s…
Read more
How Nikki Haley Rebuilt Her Twitter Status Overnight
Nikki Haley, former U.S. Ambassador to the UN, had to surrender more than just her title when she stepped down in 2018. Haley had to…
Read more
What Not to Do: Fyre Festival Fiasco Suggests Important Lessons for Communicators
With the recent releases of documentaries on Netflix and Hulu, Fyre Festival is back in the headlines. The Netflix documentary Fyre Festival: The Greatest Party…
Read more
Public Involvement Gets Hyper-Targeted
While the dreaded public meeting at the high school auditorium is still part of the public involvement process, success today depends on a strong stakeholder…
Read more
PR Earning More Respect in the PESO Mix
“Earned media” is one of those PR buzzwords I don’t really like or use that often, but it’s important to talk about since it’s part…
Read more
2019 MD General Assembly Kickoff
This week marks the kick off to Maryland’s 439th legislative session. That’s 439 years of democracy post-American Revolution, and Van Eperen stands ready to provide…
Read more
Conducting a Year-End Marketing Analysis
2018 is coming to an end. As projects slow down and campaigns concluding for the holidays, it’s the perfect opportunity to examine your marketing efforts…
Read more
Get Ready for These Marketing and PR Trends Coming in 2019
As we close out another strong year at Van Eperen it’s time to look at what we’re in for as marketers in 2019. In this…
Read more
2018 Year-In-Review
What a year 2018 has been. Here at Van Eperen, we’ve seen amazing growth and success. Our team has grown, with a few promotions along…
Read more