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At recent marketing conferences presenters mention a statistic well known by B2B marketers whose buyers go through a complex decision-making process. By the time you…
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An Apology That’s Earning a Perfect Score
While the college admission scandal is far from over, the legal and PR teams are working overtime while dodging paparazzi, issuing press statements and some…
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This Season Don’t Just Count the Home Runs
While everyone loves the dramatic home run blast, along with the fireworks and slo-mo trot around the bases, it’s not the only result to count…
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Spring Cleaning for Communicators: Marie Kondo Style
With spring just around the corner, this is usually the time when people start thinking- Spring Cleaning! Though this year it seems to have started…
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What Journalists Want in Your Online Newsroom: Start with a Real Person
Your website press section could keep you from being quoted in The New York Times. I’ve seen it happen - a missed opportunity that a…
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Communicating Success Stories Important to Success of Baltimore Region’s Small Business Community
Leaders of the Baltimore region’s business groups agree there is a lot of positive news to share about the small business community – and it’s…
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How Nikki Haley Rebuilt Her Twitter Status Overnight
Nikki Haley, former U.S. Ambassador to the UN, had to surrender more than just her title when she stepped down in 2018. Haley had to…
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What Not to Do: Fyre Festival Fiasco Suggests Important Lessons for Communicators
With the recent releases of documentaries on Netflix and Hulu, Fyre Festival is back in the headlines. The Netflix documentary Fyre Festival: The Greatest Party…
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Public Involvement Gets Hyper-Targeted
While the dreaded public meeting at the high school auditorium is still part of the public involvement process, success today depends on a strong stakeholder…
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