PR Reality Check: Consider Views of Your External Audiences
The University of Maryland is just beginning to address the damage to its reputation following the death of football player Jordan McNair, a tragic loss for his…
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Can Virtual Reality Help Reduce Pedestrian Crashes?
There is a spike in the number of accidents involving pedestrian when Daylight Saving Time ends each fall. Pair the earlier sunsets with the…
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What We’re Thankful For
To get into the Thanksgiving spirit, our team recounts what they’re thankful for professionally: “I’m thankful that businesses are recognizing the value of a journalistic…
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How Strategic PR Counsel Led to a County Executive Forum
What does it take to get political candidates from three different parties to agree to a forum before sunrise, two weeks before Election Day? Strategy.…
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Association Communications: In-House vs Agency Experience
I like to say that I did my career in reverse. First starting in-house (working internally in communication departments in national associations) and then going…
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Van Eperen Offers Crisis Communications to MML Members
Coming off of National and Maryland Preparedness Month in September in which many of us were reminded by organizations like FEMA and MEMA about ways…
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Are You Invested In Your Social Media Strategy?
A company’s social media presence is arguably one of the most important factors in presenting their public image. Prospective clients and customers often turn first…
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Word-of-Mouth Has Been Weaponized. What’s Your Customer Experience Strategy?
I recently sat down with customer service expert Ed Bodensiek, founder and CEO of Cravety, for this Q&A: As the head of brand and communications…
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Annual Meeting/Conference Services
Van Eperen has a successful history of supporting trade associations and corporations and their key leaders during annual meetings, conferences and trade shows. We support…
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