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Making the Most of Your News Coverage • News Coverage
December 4, 2019
byJeffrey Davis

Making the Most of Your News Coverage

Congratulations on landing the news coverage! You’re successfully sharing your story with that news organization’s audience, but there’s more work to do! There are many…

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Navigating Today’s (Online) Town Square • government online
November 6, 2019
byJeffrey Davis

Navigating Today’s (Online) Town Square

While Facebook, Nextdoor, and other social platforms have replaced the Town Square as a place to air grievances, the First Amendment still guides the public’s…

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Is It Time For TikTok? • Time for TikTok
November 6, 2019
byJeffrey Davis

Is It Time For TikTok?

To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…

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Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger • measurement
September 20, 2019
byJeffrey Davis

Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger

Advances in digital marketing make measurement of communications more accurate, such as tracking the behavior of website visitors. The same goes for PR measurement. Reports…

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The Value of Heart Over Head Communication • heart
August 16, 2019
byVan Eperen Marketing Team

The Value of Heart Over Head Communication

At Van Eperen, we are passionate storytellers. We know stories beat statistics on every playground. That's why we commit to "heart over head" communication. Let's…

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Talking Transportation, Tolling and Going Cashless at IBTTA in Seattle • transportation
August 7, 2019
byJeffrey Davis

Talking Transportation, Tolling and Going Cashless at IBTTA in Seattle

Everyone in today’s transportation departments serves as a communicator, bringing both benefits and challenges in a connected society. The information is complex. The stakes are…

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Van Eperen's Day at the Ball Park • baseball
August 7, 2019
byVan Eperen Marketing Team

Van Eperen’s Day at the Ball Park

On July 17, the Van Eperen team, along with some of our family members, headed out of the office and over to Prince George’s Stadium…

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Reporters Consider Twitter the MVP • twitter
August 5, 2019
byJeffrey Davis

Reporters Consider Twitter the MVP

If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…

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View from the PR Summit: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing • PR
July 25, 2019
byJeffrey Davis

View from the PR Summit: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing

The new practice of public relations is measured in seconds, many times it’s meant to disappear. And if you’re just using words to communicate you…

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