Making the Most of Your News Coverage
Congratulations on landing the news coverage! You’re successfully sharing your story with that news organization’s audience, but there’s more work to do! There are many…
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Navigating Today’s (Online) Town Square
While Facebook, Nextdoor, and other social platforms have replaced the Town Square as a place to air grievances, the First Amendment still guides the public’s…
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Is It Time For TikTok?
To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…
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Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger
Advances in digital marketing make measurement of communications more accurate, such as tracking the behavior of website visitors. The same goes for PR measurement. Reports…
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The Value of Heart Over Head Communication
At Van Eperen, we are passionate storytellers. We know stories beat statistics on every playground. That's why we commit to "heart over head" communication. Let's…
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Talking Transportation, Tolling and Going Cashless at IBTTA in Seattle
Everyone in today’s transportation departments serves as a communicator, bringing both benefits and challenges in a connected society. The information is complex. The stakes are…
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Van Eperen’s Day at the Ball Park
On July 17, the Van Eperen team, along with some of our family members, headed out of the office and over to Prince George’s Stadium…
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Reporters Consider Twitter the MVP
If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…
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View from the PR Summit: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing
The new practice of public relations is measured in seconds, many times it’s meant to disappear. And if you’re just using words to communicate you…
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