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A Maryland PR Pro’s ‘America in Miniature’ Slogan Offers a Better Idea for Election Diversity • Maryland
February 19, 2020
byJeffrey Davis

A Maryland PR Pro’s ‘America in Miniature’ Slogan Offers a Better Idea for Election Diversity

The Iowa caucus digital disaster prompted many of us to question the confusing and not-so-reliable system. Neighbors gathering in churches and libraries to convince each…

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Podcasting and the Future of Content • Marketing Communications
February 6, 2020
byVan Eperen Marketing Team

Podcasting and the Future of Content

LinkedIn recently invited us to participate in a community forum on podcasting trends as voice, audio, and smart speakers are all gaining attention by marketers…

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January 25, 2020
byJeffrey Davis

High-Tech and High Touch at the MdQI Transportation Conference

Transportation is all about planning, engineering, construction and maintenance, but it’s also as high-tech as any industry. A few days at the recent Flintstones-to-the-Jetsons themed…

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10 Practical Marketing Predictions for 2020 • Public Relations
December 28, 2019
byJeffrey Davis

10 Practical Marketing Predictions for 2020

Virtual reality, voice marketing and artificial intelligence will continue to attract the buzz, but for most communicators 2020 is likely to bring incremental changes and…

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December 13, 2019
byVan Eperen Marketing Team

The View from Montgomery County as Lawmakers Prepare for 2020 Maryland General Assembly

More than 800 Montgomery County leaders in business, labor, education, civic and community-based organizations started their day together alongside federal, state and local representatives at…

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Making the Most of Your News Coverage • Branding
December 4, 2019
byJeffrey Davis

Making the Most of Your News Coverage

Congratulations on landing the news coverage! You’re successfully sharing your story with that news organization’s audience, but there’s more work to do! There are many…

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Navigating Today’s (Online) Town Square • Social Media
November 6, 2019
byJeffrey Davis

Navigating Today’s (Online) Town Square

While Facebook, Nextdoor, and other social platforms have replaced the Town Square as a place to air grievances, the First Amendment still guides the public’s…

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Is It Time For TikTok? • Social Media
November 6, 2019
byJeffrey Davis

Is It Time For TikTok?

To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…

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Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger • Public Relations
September 20, 2019
byJeffrey Davis

Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger

Advances in digital marketing make measurement of communications more accurate, such as tracking the behavior of website visitors. The same goes for PR measurement. Reports…

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