Importance of Integrating Video in Government Public Education and Outreach Programs
Change in communication is constant in today’s society. At one point in time it was effective to communicate your message through print media or face-to-face…
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Hot Off the Press: Are You Still Using Google Alerts?
At Michael Smart’s recent workshop, “Secrets of Media Masters” in Washington D.C., I gathered with some of the top PR pros from the D.C. metro…
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Why Work at an Independent PR + Marketing Agency like Van Eperen?
Laura’s Top 10 List Every senior leader I run into within national trade associations, corporations and in government agencies, seems to be clamoring for agency-like…
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The Latest in Google Ads
If you’re apprehensive about using Google Ads to advertise your business, that’s understandable. You might even be wondering if Google Ads is even worth the…
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Employee Spotlight: Jennifer Bolick
In this month's employee spotlight, we're leaning in on our Senior Account Executive Jennifer Bolick. Read on to learn more about her. You’ve lived around…
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Employee Spotlight: Emily McDermott
Project Manager Emily McDermott is a marketing powerhouse serving our Baltimore and Maryland clients with true dedication. As a recent Van Eperen Employee of the…
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Is Your Organization Ready for a Thought Leadership Program?
Part One of a Two-Part Series on Thought Leadership Thought leadership is often one of the most important elements to help drive value for an…
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Check Out Our New Website, Working 24/7
At recent marketing conferences presenters mention a statistic well known by B2B marketers whose buyers go through a complex decision-making process. By the time you…
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An Apology That’s Earning a Perfect Score
While the college admission scandal is far from over, the legal and PR teams are working overtime while dodging paparazzi, issuing press statements and some…
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