Spring Cleaning for Communicators: Marie Kondo Style
With spring just around the corner, this is usually the time when people start thinking- Spring Cleaning! Though this year it seems to have started…
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What Journalists Want in Your Online Newsroom: Start with a Real Person
Your website press section could keep you from being quoted in The New York Times. I’ve seen it happen - a missed opportunity that a…
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Communicating Success Stories Important to Success of Baltimore Region’s Small Business Community
Leaders of the Baltimore region’s business groups agree there is a lot of positive news to share about the small business community – and it’s…
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How Nikki Haley Rebuilt Her Twitter Status Overnight
Nikki Haley, former U.S. Ambassador to the UN, had to surrender more than just her title when she stepped down in 2018. Haley had to…
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What Not to Do: Fyre Festival Fiasco Suggests Important Lessons for Communicators
With the recent releases of documentaries on Netflix and Hulu, Fyre Festival is back in the headlines. The Netflix documentary Fyre Festival: The Greatest Party…
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Public Involvement Gets Hyper-Targeted
While the dreaded public meeting at the high school auditorium is still part of the public involvement process, success today depends on a strong stakeholder…
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PR Earning More Respect in the PESO Mix
“Earned media” is one of those PR buzzwords I don’t really like or use that often, but it’s important to talk about since it’s part…
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2019 MD General Assembly Kickoff
This week marks the kick off to Maryland’s 439th legislative session. That’s 439 years of democracy post-American Revolution, and Van Eperen stands ready to provide…
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Conducting a Year-End Marketing Analysis
2018 is coming to an end. As projects slow down and campaigns concluding for the holidays, it’s the perfect opportunity to examine your marketing efforts…
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