Van Eperen’s Day at the Ball Park
On July 17, the Van Eperen team, along with some of our family members, headed out of the office and over to Prince George’s Stadium…
Read more
Reporters Consider Twitter the MVP
If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…
Read more
View from the PR Summit: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing
The new practice of public relations is measured in seconds, many times it’s meant to disappear. And if you’re just using words to communicate you…
Read more
It’s Prime Time to Get Ready for Our New Neighbor
Living in a large metropolitan area like we do, rapid renovations will always be happening. Our area is already bustling with people, cars, bikes, and…
Read more
Promoting Alternative Ways to Commute to Work: A Success Story by a Company That Pushes The Pedal
Whether in our personal life or with our client commuter work projects, Team Van Eperen has always been proud to promote the use of public…
Read more
Importance of Integrating Video in Government Public Education and Outreach Programs
Change in communication is constant in today’s society. At one point in time it was effective to communicate your message through print media or face-to-face…
Read more
Hot Off the Press: Are You Still Using Google Alerts?
At Michael Smart’s recent workshop, “Secrets of Media Masters” in Washington D.C., I gathered with some of the top PR pros from the D.C. metro…
Read more
Why Work at an Independent PR + Marketing Agency like Van Eperen?
Laura’s Top 10 List Every senior leader I run into within national trade associations, corporations and in government agencies, seems to be clamoring for agency-like…
Read more
The Latest in Google Ads
If you’re apprehensive about using Google Ads to advertise your business, that’s understandable. You might even be wondering if Google Ads is even worth the…
Read more