Public Involvement Gets Hyper-Targeted
While the dreaded public meeting at the high school auditorium is still part of the public involvement process, success today depends on a strong stakeholder…
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PR Earning More Respect in the PESO Mix
“Earned media” is one of those PR buzzwords I don’t really like or use that often, but it’s important to talk about since it’s part…
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2019 MD General Assembly Kickoff
This week marks the kick off to Maryland’s 439th legislative session. That’s 439 years of democracy post-American Revolution, and Van Eperen stands ready to provide…
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Conducting a Year-End Marketing Analysis
2018 is coming to an end. As projects slow down and campaigns concluding for the holidays, it’s the perfect opportunity to examine your marketing efforts…
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Get Ready for These Marketing and PR Trends Coming in 2019
As we close out another strong year at Van Eperen it’s time to look at what we’re in for as marketers in 2019. In this…
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2018 Year-In-Review
What a year 2018 has been. Here at Van Eperen, we’ve seen amazing growth and success. Our team has grown, with a few promotions along…
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A Look Inside a National TV Producer’s Clogged Inbox
Editor’s Note: As a journalism-based firm, we respect our relationships with the media and asked one of our national media contacts for advice on how…
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The Phases of Promoting Research Advances
By Hillarie Turner, VP at Van Eperen and Stacey May, (former) Director of Public Outreach at the American Association of Pharmaceutical Scientists Medical and scientific…
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Personal Mobility Vehicles – Bikes, Scooters, Oh My….
If you live or work in some of the densely populated areas in Greater Washington, you’ve probably noticed a change in traffic over the past…
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