View from the PR Summit: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing
The new practice of public relations is measured in seconds, many times it’s meant to disappear. And if you’re just using words to communicate you…
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It’s Prime Time to Get Ready for Our New Neighbor
Living in a large metropolitan area like we do, rapid renovations will always be happening. Our area is already bustling with people, cars, bikes, and…
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Promoting Alternative Ways to Commute to Work: A Success Story by a Company That Pushes The Pedal
Whether in our personal life or with our client commuter work projects, Team Van Eperen has always been proud to promote the use of public…
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Importance of Integrating Video in Government Public Education and Outreach Programs
Change in communication is constant in today’s society. At one point in time it was effective to communicate your message through print media or face-to-face…
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Hot Off the Press: Are You Still Using Google Alerts?
At Michael Smart’s recent workshop, “Secrets of Media Masters” in Washington D.C., I gathered with some of the top PR pros from the D.C. metro…
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Why Work at an Independent PR + Marketing Agency like Van Eperen?
Laura’s Top 10 List Every senior leader I run into within national trade associations, corporations and in government agencies, seems to be clamoring for agency-like…
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The Latest in Google Ads
If you’re apprehensive about using Google Ads to advertise your business, that’s understandable. You might even be wondering if Google Ads is even worth the…
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Employee Spotlight: Jennifer Bolick
In this month's employee spotlight, we're leaning in on our Senior Account Executive Jennifer Bolick. Read on to learn more about her. You’ve lived around…
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Employee Spotlight: Emily McDermott
Project Manager Emily McDermott is a marketing powerhouse serving our Baltimore and Maryland clients with true dedication. As a recent Van Eperen Employee of the…
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