Is It Time For TikTok?
To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…
Read more
Davis Leads Keynote Discussion with The Sun’s Top Editors on Covering the Baltimore Narrative
When it comes to news about Baltimore, The Baltimore Sun is at the center of it all, from uncovering corruption at City Hall, chronicling what’s…
Read more
Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger
Advances in digital marketing make measurement of communications more accurate, such as tracking the behavior of website visitors. The same goes for PR measurement. Reports…
Read more
The Value of Heart Over Head Communication
At Van Eperen, we are passionate storytellers. We know stories beat statistics on every playground. That's why we commit to "heart over head" communication. Let's…
Read more
Talking Transportation, Tolling and Going Cashless at IBTTA in Seattle
Everyone in today’s transportation departments serves as a communicator, bringing both benefits and challenges in a connected society. The information is complex. The stakes are…
Read more
Van Eperen’s Day at the Ball Park
On July 17, the Van Eperen team, along with some of our family members, headed out of the office and over to Prince George’s Stadium…
Read more
Reporters Consider Twitter the MVP
If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…
Read more
View from the PR Summit: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing
The new practice of public relations is measured in seconds, many times it’s meant to disappear. And if you’re just using words to communicate you…
Read more
It’s Prime Time to Get Ready for Our New Neighbor
Living in a large metropolitan area like we do, rapid renovations will always be happening. Our area is already bustling with people, cars, bikes, and…
Read more