A Round-up of Observations from the Van Eperen Team – Part II
We recently shared the inaugural post of our series about how we at Van Eperen are seeing communications evolving during this coronavirus environment. Three team…
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How Agencies Can Authentically Market and Communicate with Black Audiences
Protests stemming from the deaths of George Floyd, Breonna Taylor, and many other Black Americans have allowed a space for us all to review how…
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Clear and Credible Content: Communicating During COVID-19
I recently “virtually” attended the Society for Health Communication 4th annual National Summit for Health Communication. Each year’s Summit provides new insights and an exchange…
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Using Crisis Levels to Prepare for the Unknown
There was the gruesome death by snowplow at the ski resort parking lot. Accusations of mismanagement at a Washington, D.C. attraction. An executive’s insider trading.…
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The (Re)Rise of the Influencer
As we're confined to our homes and eyes shift to screens around the clock (have you checked your screen time lately?) it's natural that consumers…
Read more A Round-up of Observations from the Van Eperen Team – Part I
What’s Trending in COVID-19 Communications? During a recent staff meeting (on Zoom, of course), the Van Eperen team shared observations about how communications are evolving…
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Who Just Joined? Navigating Our New Conference Call Culture.
By now we’re all experiencing how the coronavirus has altered traditional office operations. Business as usual is still achievable, but it requires a grasp of the…
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Coronavirus Communications Considerations
The Coronavirus (COVID-19) has moved into a state of emergency and that means your communications approach needs an important check-up right now. At first you…
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A Maryland PR Pro’s ‘America in Miniature’ Slogan Offers a Better Idea for Election Diversity
The Iowa caucus digital disaster prompted many of us to question the confusing and not-so-reliable system. Neighbors gathering in churches and libraries to convince each…
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