Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger
Advances in digital marketing make measurement of communications more accurate, such as tracking the behavior of website visitors. The same goes for PR measurement. Reports…
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The Value of Heart Over Head Communication
At Van Eperen, we are passionate storytellers. We know stories beat statistics on every playground. That's why we commit to "heart over head" communication. Let's…
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Talking Transportation, Tolling and Going Cashless at IBTTA in Seattle
Everyone in today’s transportation departments serves as a communicator, bringing both benefits and challenges in a connected society. The information is complex. The stakes are…
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Van Eperen’s Day at the Ball Park
On July 17, the Van Eperen team, along with some of our family members, headed out of the office and over to Prince George’s Stadium…
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Reporters Consider Twitter the MVP
If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…
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View from the PR Summit: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing
The new practice of public relations is measured in seconds, many times it’s meant to disappear. And if you’re just using words to communicate you…
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It’s Prime Time to Get Ready for Our New Neighbor
Living in a large metropolitan area like we do, rapid renovations will always be happening. Our area is already bustling with people, cars, bikes, and…
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Promoting Alternative Ways to Commute to Work: A Success Story by a Company That Pushes The Pedal
Whether in our personal life or with our client commuter work projects, Team Van Eperen has always been proud to promote the use of public…
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Importance of Integrating Video in Government Public Education and Outreach Programs
Change in communication is constant in today’s society. At one point in time it was effective to communicate your message through print media or face-to-face…
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