International Women’s Day
In celebration of International Women’s Day, we asked a few people around the office for their personal opinions on gender equality and more, including our…
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Top 5 Reasons to Partner with Van Eperen, a Mid-Atlantic PR, Marketing, and Creative Communications Agency
We get you. And we've got this. For 16 years, Van Eperen has served as a trusted communications advisor across the public and private sectors,…
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2021 Marketing Communications Trends
With a new year underway, we’re reflecting on 2020. If the year taught us one thing, it was how to manage and adapt to the…
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Ready, Set… Wait, Not So Fast.
Answer These Questions Before Launching Your Next Communications Campaign. Let’s start with “what is a campaign?” A campaign is defined as an organized course of…
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Be Color Brave – How to Uphold Your Organization to These Standards
We are beyond our time to move the needle on increasing Black and brown representation in the workplace, specifically in the C-suite and corporate boards.…
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PART THREE – NOW YOU’VE BUILT IT, WILL THEY COME?
Now that you have assessed your current business landscape and decided to build or enhance your digital marketing strategy, it’s time to effectively implement channels…
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PART TWO – BUILDING YOUR ONLINE BUSINESS, Behind The Scenes
Now that you have decided to build your digital strategy, what's next? In Part Two of our "Changing Your Business Model to Survive" series, we'll…
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Just Like the Scouts: Be Prepared.
In the 1947 Girl Scout Handbook, the motto of “be prepared” was explained this way: "A Girl Scout is ready to help out wherever she…
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SHIFTING INTO SOCIAL RESPONSIBILITY: It’s One Thing To Be Nimble, It’s Another To Be Authentic.
How many times have you heard or used the words “pivot” and “shift” over the past six months? Probably too many to count. In March, campaigns that…
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