Using Crisis Levels to Prepare for the Unknown
There was the gruesome death by snowplow at the ski resort parking lot. Accusations of mismanagement at a Washington, D.C. attraction. An executive’s insider trading.…
Read more
The (Re)Rise of the Influencer
As we're confined to our homes and eyes shift to screens around the clock (have you checked your screen time lately?) it's natural that consumers…
Read more
A Round-up of Observations from the Van Eperen Team – Part I
What’s Trending in COVID-19 Communications? During a recent staff meeting (on Zoom, of course), the Van Eperen team shared observations about how communications are evolving…
Read more
Who Just Joined? Navigating Our New Conference Call Culture.
By now we’re all experiencing how the coronavirus has altered traditional office operations. Business as usual is still achievable, but it requires a grasp of the…
Read more
Coronavirus Communications Considerations
The Coronavirus (COVID-19) has moved into a state of emergency and that means your communications approach needs an important check-up right now. At first you…
Read more
A Maryland PR Pro’s ‘America in Miniature’ Slogan Offers a Better Idea for Election Diversity
The Iowa caucus digital disaster prompted many of us to question the confusing and not-so-reliable system. Neighbors gathering in churches and libraries to convince each…
Read more
Podcasting and the Future of Content
LinkedIn recently invited me to participate in a community forum on podcasting trends as voice, audio, and smart speakers are all gaining attention by marketers…
Read more High-Tech and High Touch at the MdQI Transportation Conference
Transportation is all about planning, engineering, construction and maintenance, but it’s also as high-tech as any industry. A few days at the recent Flintstones-to-the-Jetsons themed…
Read more
10 Practical Marketing Predictions for 2020
Virtual reality, voice marketing and artificial intelligence will continue to attract the buzz, but for most communicators 2020 is likely to bring incremental changes and…
Read more