Podcasting and the Future of Content
LinkedIn recently invited me to participate in a community forum on podcasting trends as voice, audio, and smart speakers are all gaining attention by marketers…
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10 Practical Marketing Predictions for 2020
Virtual reality, voice marketing and artificial intelligence will continue to attract the buzz, but for most communicators 2020 is likely to bring incremental changes and…
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The View from Montgomery County as Lawmakers Prepare for 2020 Maryland General Assembly
More than 800 Montgomery County leaders in business, labor, education, civic and community-based organizations started their day together alongside federal, state and local representatives at…
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Making the Most of Your News Coverage
Congratulations on landing the news coverage! You’re successfully sharing your story with that news organization’s audience, but there’s more work to do! There are many…
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Navigating Today’s (Online) Town Square
While Facebook, Nextdoor, and other social platforms have replaced the Town Square as a place to air grievances, the First Amendment still guides the public’s…
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Is It Time For TikTok?
To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…
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Davis Leads Keynote Discussion with The Sun’s Top Editors on Covering the Baltimore Narrative
When it comes to news about Baltimore, The Baltimore Sun is at the center of it all, from uncovering corruption at City Hall, chronicling what’s…
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Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger
Advances in digital marketing make measurement of communications more accurate, such as tracking the behavior of website visitors. The same goes for PR measurement. Reports…
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The Value of Heart Over Head Communication
At Van Eperen, we are passionate storytellers. We know stories beat statistics on every playground. That's why we commit to "heart over head" communication. Let's…
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