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Insights

What’s Trending in COVID-19 Communications
July 6, 2020
byVan Eperen Marketing Team

A Round-up of Observations from the Van Eperen Team – Part II

We recently shared the inaugural post of our series about how we at Van Eperen are seeing communications evolving during this coronavirus environment.  Three team…

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How Agencies Can Authentically Market and Communicate with Black Audiences • Communicate with Black Audiences
June 19, 2020
byVan Eperen Marketing Team

How Agencies Can Authentically Market and Communicate with Black Audiences

Protests stemming from the deaths of George Floyd, Breonna Taylor, and many other Black Americans have allowed a space for us all to review how…

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Consumable and Credible Content
June 18, 2020
byHillarie Turner

Clear and Credible Content: Communicating During COVID-19

I recently “virtually” attended the Society for Health Communication 4th annual National Summit for Health Communication. Each year’s Summit provides new insights and an exchange…

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Using Crisis Levels to Prepare for the Unknown
May 20, 2020
byJeffrey Davis

Using Crisis Levels to Prepare for the Unknown

There was the gruesome death by snowplow at the ski resort parking lot. Accusations of mismanagement at a Washington, D.C. attraction. An executive’s insider trading.…

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Social Media Overload
May 13, 2020
byVan Eperen Digital Team

The (Re)Rise of the Influencer

As we're confined to our homes and eyes shift to screens around the clock (have you checked your screen time lately?) it's natural that consumers…

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What’s Trending in COVID-19 Communications
April 27, 2020
byVan Eperen Marketing Team

A Round-up of Observations from the Van Eperen Team – Part I

What’s Trending in COVID-19 Communications? During a recent staff meeting (on Zoom, of course), the Van Eperen team shared observations about how communications are evolving…

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March 30, 2020
byJeffrey Davis

Who Just Joined? Navigating Our New Conference Call Culture.

By now we’re all experiencing how the coronavirus has altered traditional office operations. Business as usual is still achievable, but it requires a grasp of the…

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Coronavirus Communications Considerations •
March 10, 2020
byJeffrey Davis

Coronavirus Communications Considerations

The Coronavirus (COVID-19) has moved into a state of emergency and that means your communications approach needs an important check-up right now. At first you…

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A Maryland PR Pro’s ‘America in Miniature’ Slogan Offers a Better Idea for Election Diversity •
February 19, 2020
byJeffrey Davis

A Maryland PR Pro’s ‘America in Miniature’ Slogan Offers a Better Idea for Election Diversity

The Iowa caucus digital disaster prompted many of us to question the confusing and not-so-reliable system. Neighbors gathering in churches and libraries to convince each…

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