LESS KNOCKING. MORE CLICKING. Adapting your digital doorstep for a better customer experience.
It's impossible to deny that the pandemic has changed business as we know it. And it may be a while before things ever return to…
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THE SHOW MUST GO ON: How Coronavirus Made an Annual Conference Go from On-site to Online in the Most #VirtuallyAmazing Way Possible.
You’ve been planning your annual conference for months—and then a global pandemic, unlike anything we’ve ever seen in modern times, hits. Now what? Like so…
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Change Begins Within
Five Internal Ways to Strengthen Commitments to the Black Community We recently shared our first of four blog posts in honor and celebration of Juneteenth.…
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A Round-up of Observations from the Van Eperen Team – Part II
We recently shared the inaugural post of our series about how we at Van Eperen are seeing communications evolving during this coronavirus environment. Three team…
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How Agencies Can Authentically Market and Communicate with Black Audiences
Protests stemming from the deaths of George Floyd, Breonna Taylor, and many other Black Americans have allowed a space for us all to review how…
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Clear and Credible Content: Communicating During COVID-19
We recently “virtually” attended the Society for Health Communication 4th annual National Summit for Health Communication. Each year’s Summit provides new insights and an exchange…
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Using Crisis Levels to Prepare for the Unknown
There was the gruesome death by snowplow at the ski resort parking lot. Accusations of mismanagement at a Washington, D.C. attraction. An executive’s insider trading.…
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The (Re)Rise of the Influencer
As we're confined to our homes and eyes shift to screens around the clock (have you checked your screen time lately?) it's natural that consumers…
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A Round-up of Observations from the Van Eperen Team – Part I
What’s Trending in COVID-19 Communications? During a recent staff meeting (on Zoom, of course), the Van Eperen team shared observations about how communications are evolving…
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