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Insights

December 4, 2019
byVan Eperen Team

Making the Most of Your News Coverage

Congratulations on landing the news coverage! You’re successfully sharing your story with that news organization’s audience, but there’s more work to do! There are many…

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November 6, 2019
byJeffrey Davis

Navigating Today’s (Online) Town Square

While Facebook, Nextdoor, and other social platforms have replaced the Town Square as a place to air grievances, the First Amendment still guides the public’s…

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November 6, 2019
byJeffrey Davis

Is It Time For TikTok?

To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks…

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October 8, 2019
byVan Eperen Team

Davis Leads Keynote Discussion with The Sun’s Top Editors on Covering the Baltimore Narrative

When it comes to news about Baltimore, The Baltimore Sun is at the center of it all, from uncovering corruption at City Hall, chronicling what’s…

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September 20, 2019
byJeffrey Davis

Important Trends in PR Measurement: Where Small Numbers Mean Something Bigger

Advances in digital marketing make measurement of communications more accurate, such as tracking the behavior of website visitors. The same goes for PR measurement. Reports…

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August 16, 2019
byVan Eperen Team

The Value of Heart Over Head Communication

At Van Eperen, we are passionate storytellers. We know stories beat statistics on every playground. That's why we commit to "heart over head" communication. Let's…

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August 7, 2019
byJeffrey Davis

Talking Transportation, Tolling and Going Cashless at IBTTA in Seattle

Everyone in today’s transportation departments serves as a communicator, bringing both benefits and challenges in a connected society. The information is complex. The stakes are…

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August 7, 2019
byVan Eperen Team

Van Eperen’s Day at the Ball Park

On July 17, the Van Eperen team, along with some of our family members, headed out of the office and over to Prince George’s Stadium…

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August 5, 2019
byJeffrey Davis

Reporters Consider Twitter the MVP

If your communications plan includes media relations, you better have a strong and active Twitter game, according to a new survey from Muck Rack examining…

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Van Eperen - Washington, DC

11333 Woodglen Drive
Suite 103
Rockville, Md. 20852
301-836-1516

Van Eperen - Baltimore

8 Market Place
Suite 300
Baltimore, Md. 21202
410-372-0827

Call us at 301-836-1516 (Rockville) or
410-372-0827 (Baltimore), or email us at info@vaneperen.com.
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