Hot Off the Press: Tips from Michael Smart’s Media Relations Workshop
At Michael Smart’s recent workshop, “Secrets of Media Masters” in Washington D.C., I gathered with some of the top PR pros from the D.C. metro…
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Why Work at an Independent PR + Marketing Agency like Van Eperen?
Laura’s Top 10 List Every senior leader I run into within national trade associations, corporations and in government agencies, seems to be clamoring for agency-like…
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The Latest in Google Ads
If you’re apprehensive about using Google Ads to advertise your business, that’s understandable. You might even be wondering if Google Ads is even worth the…
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Employee Spotlight: Jennifer Bolick
In this month's employee spotlight, we're leaning in on our Senior Account Executive Jennifer Bolick. Read on to learn more about her. You’ve lived around…
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Employee Spotlight: Emily McDermott
Project Manager Emily McDermott is a marketing powerhouse serving our Baltimore and Maryland clients with true dedication. As a recent Van Eperen Employee of the…
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Is Your Organization Ready for a Thought Leadership Program?
Part One of a Two-Part Series on Thought Leadership Thought leadership is often one of the most important elements to help drive value for an…
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Check Out Our New Website, Working 24/7
At recent marketing conferences presenters mention a statistic well known by B2B marketers whose buyers go through a complex decision-making process. By the time you…
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An Apology That’s Earning a Perfect Score
While the college admission scandal is far from over, the legal and PR teams are working overtime while dodging paparazzi, issuing press statements and some…
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This Season Don’t Just Count the Home Runs
While everyone loves the dramatic home run blast, along with the fireworks and slo-mo trot around the bases, it’s not the only result to count…
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