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Insights

best digital marketing practices for optimizing reach and success
November 12, 2020
byMichael Davidson

PART THREE – NOW YOU’VE BUILT IT, WILL THEY COME?

Now that you have assessed your current business landscape and decided to build or enhance your digital marketing strategy, it’s time to effectively implement channels…

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Building Your Online Business, Behind The Scenes
October 21, 2020
byMichael Davidson

PART TWO – BUILDING YOUR ONLINE BUSINESS, Behind The Scenes

Now that you have decided to build your digital strategy, what's next? In Part Two of our "Changing Your Business Model to Survive" series, we'll…

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Preparedness
October 9, 2020
byMichael Davidson

Just Like the Scouts: Be Prepared.

In the 1947 Girl Scout Handbook, the motto of “be prepared” was explained this way: "A Girl Scout is ready to help out wherever she…

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Pivoting and Shifting
September 29, 2020
byMichael Davidson

SHIFTING INTO SOCIAL RESPONSIBILITY: It’s One Thing To Be Nimble, It’s Another To Be Authentic.

How many times have you heard or used the words “pivot” and “shift” over the past six months? Probably too many to count. In March, campaigns that…

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Six tips every spokesperson needs to know before their next media interview.
September 28, 2020
byMichael Davidson

FOR THE RECORD: Six Tips Every Spokesperson Needs To Know Before Their Next Media Interview.

A reporter’s request for an interview just came in. You have the topic and the deadline. Is your spokesperson ready? For more than 15 years,…

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Adapting your digital doorstep for a better customer experience.
August 24, 2020
byMichael Davidson

LESS KNOCKING. MORE CLICKING. Adapting your digital doorstep for a better customer experience.

It's impossible to deny that the pandemic has changed business as we know it. And it may be a while before things ever return to…

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Virtual Conference Success Story
August 19, 2020
byMichael Davidson

THE SHOW MUST GO ON: How Coronavirus Made an Annual Conference Go from On-site to Online in the Most #VirtuallyAmazing Way Possible.

You’ve been planning your annual conference for months—and then a global pandemic, unlike anything we’ve ever seen in modern times, hits. Now what? Like so…

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Diversity and Inclusion
July 31, 2020
byMichael Davidson

Change Begins Within

Five Internal Ways to Strengthen Commitments to the Black Community We recently shared our first of four blog posts in honor and celebration of Juneteenth.…

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What’s Trending in COVID-19 Communications
July 6, 2020
byVan Eperen Marketing Team

A Round-up of Observations from the Van Eperen Team – Part II

We recently shared the inaugural post of our series about how we at Van Eperen are seeing communications evolving during this coronavirus environment.  Three team…

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