Van Eperen has a successful history of supporting trade associations and corporations and their key leaders during annual meetings, conferences and trade shows. We support conference/event planners, as well as the marketing communications team, to plan and execute a great event that the leadership is more engaged in each time. Some of our services include:
Developing a customized plan to identify and optimize the visibility of your organization by showcasing your key themes/issues/topics of importance, training and preparing your key leaders/speakers to perform their best on stage and on social media!
Traditional and Social Media Planning + Management
- Develop a robust plan of content, engagement calendar featuring leadership and topics of importance
- Develop press materials (releases, advisories) that are positioned for capturing the media’s attention
- Dissemination of press materials, securing and coordinating interviews, briefing interviewees, securing coverage in a report
- Conduct trade and national/regional/local consumer media outreach, disseminate and follow up on press materials
- Development of engagement calendar, writing platform-specific content and shareable graphics
- Live posting with creative + appropriate writing style from conference
- Onsite posting, engagement at conference
- Media/Presentation/Teleprompter (Podium or Ted-Talk Style) Training for Leadership
- Can include on-camera prep interviews
- Speech Writing
- Leadership speeches/keynote addresses/talking points
- Multi-Media Production – Podcasting and/or videotaping for your members so that you have owned content to share (i.e. testimonials, etc.) on your social media channels and website
- Additional on-site communication/media management support, as needed
Additional services:
Health/Medical or Technical Scientific Information
- Review highly technical peer-reviewed accepted abstracts for potential media outreach
- Create and manage internal abstract tracker
- Schedule and conduct phone interviews with researchers to develop press releases
Pricing: Varies based on scope of services
