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3 Components of Strong Messaging

June 28, 2016
byLaura Van Eperen inPublic Relations
3 Components of Strong Messaging

If you are concerned your messaging might not resonate with your target audience, there is a simple checklist that can help guide you to drafting strong messaging.

Check these three boxes and rest assured your messaging is one step closer to leaving an impact.

Clear

Simple is always best. Word your messages as simply as possible to make sure your audience can interpret and remember them. Stay away from unnecessarily complex vocabulary and jargon and keep sentence structure as simple as possible. Don’t beat around the bush, get straight to the point and make sure every word serves a purpose.

Concise

“Better late than never.”

Think about old adages, like the one above, that have stuck around in our lexicons for centuries. Yes, there are adages about everything under the sun, but there is a common thread that unifies them all: brevity. We remember short statements because, well, they’re easier. Messages that run-on are too long for your audience to remember them and are rendered ineffective.

Compelling 

Dry statements that don’t apply to the audience are forgotten in an instant. As you draft your messages, ask the following questions:

  • What makes your audience tick?
  • What vocabulary do they use?
  • What are their needs?

Getting the answers to these questions will help you draft messages that appeal to your audience and leave an impact.

As we know, strong messaging is key to an organization’s success. It’s not easy to draft messages that not only communicate your organization’s purpose and value, but is also well-written so that it sticks with your audience. So, when creating your messages, make sure they’re clear, concise and compelling, and you’ll be well on your way to success.

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