Select Medical

Challenge

Most consumers haven’t heard of inpatient rehabilitation hospitals or their treatment benefits compared to nursing homes. Select Medical challenged us to change that – increasing awareness among audiences that matter.

Strategy

Targeting specific user interests and demographics, we created “The Right Choice for Rehab,” a fully integrated educational campaign. In total, we developed a microsite, organic and paid social media campaigns, sponsored content, search advertising, media outreach, videos, blog and key messages.

Strategy

Targeting specific user interests and demographics, we created “The Right Choice for Rehab,” a fully integrated educational campaign. In total, we developed a microsite, organic and paid social media campaigns, sponsored content, search advertising, media outreach, videos, blog and key messages.

Result

  • Nearly 83,000 visits to campaign microsite, www.therightchoiceforrehab.com
  • 1,449 consumer materials downloads
  • Nearly 3,000 campaign video views
  • 357 percent increase in Select Medical Facebook fans
  • 6 regional media stories

result_image
83k Microsite Visits
+375% Facebook Fans
3k Video Views

Van Eperen has been an extension of our in-house team. To me, that defines a great partner, and not just another specialized vendor.

Edwin Bodensiek Vice President, Communications and Branding
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